In The Chevy Silverado commercial, Chevy argues that their Silverado trucks are, long lasting, reliable and the best trucks in America. Chevrolet develops this claim through imagery by showing old, new, beaten-up trucks. This imagery creates a feeling of adventure and trust , for hard working men. Then, Chevrolet uses spoken words such as customers names, jobs and trucks, in order to appeal to viewers logic, knowing how long the trucks have driven. Up to 2 mil miles.
Next, Chevrolet uses spoken words such as “if my truck could tell stories it would” to demonstrate the emotional value of people put on a truck to show the truck's durability. Finally, the joyful, patriotic country music.
The music appeals to flag waving and plain folks to imply
Next, Chevrolet uses spoken words such as “if my truck could tell stories it would” to demonstrate the emotional value of people put on a truck to show the truck's durability. Finally, the joyful, patriotic country music.
The music appeals to flag waving and plain folks to imply