Advertisements play an ever expanding role in society and our lives. Year after year their power over our lives grows as the new methods to appeal to an increasing audience. The methods that are changing in their effectiveness are the ways the company or author is the appeals to Ethos, Pathos, and Logos. A person can easily be persuaded into buying a product or promoting a company when the appeal is made correctly. An impactful appeal Ethos can turn around a person’s perspective completely. As in a commercial pertaining to a person’s “home training”, can have the ability to transform what they’ve learned their entire life into what feels like a complete and total lie. Also a potent use of Pathos can cause a person to not only change their opinion,
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The audience seems to be any consumer of fast food who enjoys living life to the fullest. The way they accomplished that may have seemed unorthodox, but it is more than effective. The use of people who are “up in age” is to show that just about any one on the planet can take their food and live their life like their young, some might say forever 21. The way this commercial was choreographed made the way it went about making appeals to emotion, logic, and credibility much easier. The appeal to emotion comes from the actions and events taking place in the commercial. The elderly group was on a night on the town, and they were enjoying their life to the fullest, despite being so old. The emotion that it evokes is happiness, and a tinge of pride. It creates the feeling if they can do it I can do it just as well, if not way better. The appeal to logic comes from the way the commercial presents itself, it makes one think that if this product can make the old feel so young, since I am young why can I not enjoy this food and feel more alive than I have ever felt. The establishment of credibility comes from the way everything in the commercial seems so natural, the way the visual text presents itself establishes …show more content…
The techniques used by the Wendy’s commercial were more of a slander attempt in opposition to the Taco Bell commercial which took more of a promotion of self-approach. The way the commercials went about promoting their fast food companies with the content itself was also very varying. In the Wendy’s advertisement, they used more of a focus group setting, which helped them establish more credibility, the Taco Bell advertisement used more of a field test method, which in-turn manufactured more emotion of the humorous variety. The Wendy’s commercial was more of a combination of a serious and comedic assortment while the Taco Bell one was mainly, if not completely comedic. Ironically enough, though they are different companies they are speaking to the same crowd. They are both speaking to a population that is searching for food that is worth their money. The food that is able to provide them with the right amount of bang for their buck. The audience is both literally and figuratively starving for a good meal and great deal. Despite the varying methods used to diffuse their messages, they are truly trying to accomplish the same goal, just with the ideas their respective corporations feel to be best suited for them. In the end, the visual text that exhibited more appealing attributes is the “Taco Bell Viva Young”
The audience seems to be any consumer of fast food who enjoys living life to the fullest. The way they accomplished that may have seemed unorthodox, but it is more than effective. The use of people who are “up in age” is to show that just about any one on the planet can take their food and live their life like their young, some might say forever 21. The way this commercial was choreographed made the way it went about making appeals to emotion, logic, and credibility much easier. The appeal to emotion comes from the actions and events taking place in the commercial. The elderly group was on a night on the town, and they were enjoying their life to the fullest, despite being so old. The emotion that it evokes is happiness, and a tinge of pride. It creates the feeling if they can do it I can do it just as well, if not way better. The appeal to logic comes from the way the commercial presents itself, it makes one think that if this product can make the old feel so young, since I am young why can I not enjoy this food and feel more alive than I have ever felt. The establishment of credibility comes from the way everything in the commercial seems so natural, the way the visual text presents itself establishes …show more content…
The techniques used by the Wendy’s commercial were more of a slander attempt in opposition to the Taco Bell commercial which took more of a promotion of self-approach. The way the commercials went about promoting their fast food companies with the content itself was also very varying. In the Wendy’s advertisement, they used more of a focus group setting, which helped them establish more credibility, the Taco Bell advertisement used more of a field test method, which in-turn manufactured more emotion of the humorous variety. The Wendy’s commercial was more of a combination of a serious and comedic assortment while the Taco Bell one was mainly, if not completely comedic. Ironically enough, though they are different companies they are speaking to the same crowd. They are both speaking to a population that is searching for food that is worth their money. The food that is able to provide them with the right amount of bang for their buck. The audience is both literally and figuratively starving for a good meal and great deal. Despite the varying methods used to diffuse their messages, they are truly trying to accomplish the same goal, just with the ideas their respective corporations feel to be best suited for them. In the end, the visual text that exhibited more appealing attributes is the “Taco Bell Viva Young”