Pan Pepin Hamburger Advertisement Analysis

Crickets chirping, s’mores roasting, and amazing memories being made, and it all began with a hamburger. The Pan Pepin Hamburger Bun advertisement puts a major emphasis on the importance of a hamburger to a summer camping trip. There are many key elements that go into creating that perfect hamburger, and it all begins with a strong foundation, the hamburger bun. This advertisement uses camping essentials to create the perfect hamburger, specific coloring to show what part of a hamburger each camping item represented, and the quote “An essential part of all your summer activities,” to exaggerate the importance of a hamburger to summer activities to appeal to the logos of outdoorsmen and adventurers.
The Pan Pepin Hamburger advertisement has …show more content…
A film or television show will almost always have a character that the audience can connect with in some way or another, and many film marketing campaigns played on their audience’s feelings for certain characters by building a persona (Taylor, M. (2017, July 22). 17 Film Marketing Strategies & Ideas to Promote Your Movie or TV Show. Retrieved November 05, 2017, from https://www.ventureharbour.com/ultimate-guide-marketing-films-tv-shows-online/). This is the same technique used in commercial advertising when a company creates a mascot, such as Flow from Progressive, or connecting to the audience on a psychological level. Pan Pepin did just this by relating to the fun and family atmosphere of camping and barbeques. There are many things aspects that go into creating an influential advertisement, and there are multiple key elements that are displayed in the Pan Pepin Hamburger Buns advertisement. Whether it’s camping gear, aesthetics, or always having your essentials for a summer activity, as Ray Kroc once said, “It requires a certain kind of mind to see beauty in a hamburger bun” (Ray Kroc Quote. (n.d.). Retrieved November 05, 2017, from