The print advertisement for Carl Jr. successfully incorporates the rhetorical triangle by effectively persuading readers through visual communication. Each point of the rhetorical triangle is important for the success of the communication of the ad. The three points correspond with one of Aristotle’s three appeals. This would include logos, ethos, and pathos. The beautiful and fit model eating the burger creates a sense of logos towards women by logical reasoning. It sends a message to the readers that if you eat Carl Jr. burgers you will stay fit and look beautiful. This message is sent because the woman in the ad can keep the perfect figure even though she eats burgers, this makes the readers think they could look just like her if they purchase
