Looking at this ad, the first thing you notice is the picture. It's an older gentleman with grey hair and a few wrinkles, this is made to make him seem like a more trustworthy person. It gives a face to the advertisement and make it seem like someone is speaking to you instead of just reading
Looking at this ad, the first thing you notice is the picture. It's an older gentleman with grey hair and a few wrinkles, this is made to make him seem like a more trustworthy person. It gives a face to the advertisement and make it seem like someone is speaking to you instead of just reading