Built for the road ahead. Designed for living. Engineered to last. These are just a few of the slogans Ford Motor Company has used throughout the years. Advertising has evolved a great deal over the past century as traditional print advertisements have transitioned into action packed, sometimes informative and often comical, commercials. Ford Motor Company has certainly followed suit as their early advertising took on the form of infomercial-type full page ads. This is clearly revealed in a print ad published in 1948, You can look now It’s the ’49 FORD, as it provides an extensive descriptions of the new and exciting details about their “NEW” product. Today, although Ford still uses print ads, their commercials are often much more entertaining,
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This ad portrays the image of a wholesome middle-class family, complete with a puppy, surrounded by local businessmen and their families, playing on consumer’s emotional appeal. The crowd is smiling and obviously excited as the new Ford is unveiled. The background is lined with businesses and a church, again creating a wholesome image. A man wiping what appears to be a storefront window, is unveiling the new ford. Three arrows, something you might see displaying flags of royalty, are protruding from the building displaying three parts of the written advertisement. The first in large letters lets consumers know not only is it the “car of the year,” but “the one and only NEW car in its field.” The second and third banners include a detailed list of what consumers have asked for. Capital letters are used to easily point out the new features, for example, ROOM, SAFETY, and COMFORT. The third banner ends with a hand holding a crystal ball, letting consumers know, “[t]here’s a NEW Ford in your future,” using a play on words with the crystal ball. New innovations were created frequently during this era and these luxury items, that made life easier and more comfortable, not only became more common, but more sought after by …show more content…
When reading the text the first observation is an attempt from Ford to fulfill the consumer’s wishes, confessing they built the car for us, using logos as they list the new features of the car. The ad plays on the consumer’s emotions and logic as they state they gathered information through surveys, letters and interviews, listened to what we wanted and built the car for us. They not only describe our wishes, “ROOM,” “SAFETY,” “COMFORT,” “ECONOMY,” and “BEAUTY,” but describe in detail how they have managed to fulfill each of those needs, listing the new specs for each of those areas. The first two years after production had resumed after World War II, Ford had simply updated pre-war models. They knew in order to continue to be competitive they needed something new and did so by creating, “[t]he one and only NEW car in its field.” The word “NEW” is capitalized and italicized on two occasions in an attempt to make consumers understand Ford has changed the vehicle completely with the exception of the
This ad portrays the image of a wholesome middle-class family, complete with a puppy, surrounded by local businessmen and their families, playing on consumer’s emotional appeal. The crowd is smiling and obviously excited as the new Ford is unveiled. The background is lined with businesses and a church, again creating a wholesome image. A man wiping what appears to be a storefront window, is unveiling the new ford. Three arrows, something you might see displaying flags of royalty, are protruding from the building displaying three parts of the written advertisement. The first in large letters lets consumers know not only is it the “car of the year,” but “the one and only NEW car in its field.” The second and third banners include a detailed list of what consumers have asked for. Capital letters are used to easily point out the new features, for example, ROOM, SAFETY, and COMFORT. The third banner ends with a hand holding a crystal ball, letting consumers know, “[t]here’s a NEW Ford in your future,” using a play on words with the crystal ball. New innovations were created frequently during this era and these luxury items, that made life easier and more comfortable, not only became more common, but more sought after by …show more content…
When reading the text the first observation is an attempt from Ford to fulfill the consumer’s wishes, confessing they built the car for us, using logos as they list the new features of the car. The ad plays on the consumer’s emotions and logic as they state they gathered information through surveys, letters and interviews, listened to what we wanted and built the car for us. They not only describe our wishes, “ROOM,” “SAFETY,” “COMFORT,” “ECONOMY,” and “BEAUTY,” but describe in detail how they have managed to fulfill each of those needs, listing the new specs for each of those areas. The first two years after production had resumed after World War II, Ford had simply updated pre-war models. They knew in order to continue to be competitive they needed something new and did so by creating, “[t]he one and only NEW car in its field.” The word “NEW” is capitalized and italicized on two occasions in an attempt to make consumers understand Ford has changed the vehicle completely with the exception of the