Market Segmentation Of Ford Motor Company

703 Words 3 Pages
Ford’s Product Offering & Classification
Ford believes that they have state of the art dealerships which enable them to display their impressive Ford range the best. These automobiles are being displayed in an exclusive and immaculate setting. Their sales personnel are friendly, competent and well trained as they have to walk people through every aspect of procuring a new vehicle. Some of these aspects involve show the prospective buyer the potential products available and their specifications including package options available. A wide range of demo vehicles are always available for test drives. These test drives allow customers to get a feel for the vehicle.
The Customer’s purchasing experience is of the at most importance for Ford. However
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Target Market:
The Ford Motor Company is using Differentiated Strategy in their organisations. This approach is to target two or more segments by developing marketing mix for each segment. The Ford Motor Company is designed to appease many diverse types of consumers and to satisfy numerous different needs in the form of economy cars, sports cars, luxury cars, station wagons, vans, trucks, and so on. And lately the latest vehicles that the company produce, the Ford Fiesta, focuses on younger generation and in particularly ladies.
Segmentation variables:
Segmentation variables used by The Ford Motor Company are Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioural segmentation.
The Ford Motor Company is largely segmented towards the United Kingdom automobile market industry however it too segmented to others countries. The newest model Ford Fiesta is using Demographic Variables which is age, gender and income specific. Behaviourist variables have also been used with the aim to look at the benefit of fuel efficiency and
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It is used to analyze the organisation and the marketing strategies adopted by the company. This will support the Ford Motor Company to gain a competitive edge in the market industry. In addition it estimates the strength of the company and the opportunities in the market. Packaging and Pricing
The Ford Motor Company strives for service excellence. Unfortunately products may show specifications, accessories and options not available. These would include Left-hand drive models that may be shown for illustrations purposes only.
All information, specifications and illustrations are foundations on the newest products information accessible. Action Ford reserves the right to make alterations at any time, with no notice to: the colors, material, equipment, specifications and models, and is not responsible for typographical errors.
Such changes may affect the vehicle pricing and the vehicle content. All prices are not binding on the Action Ford Group or the Dealer

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