Built Ford Tough Case Analysis

Built Ford Tough. When one thinks of a company that manufactures pickup trucks, one would envision a company that builds the toughest, meanest, longest lasting truck ever- huge four wheel drive off road machines, with poor gas mileage-a tool to get the job done. This is definitely what I envisioned. Similarly, one could assume the target audience for a pick-up would be brawny, blue-collared construction workers or farmers who tow huge loads on dirt roads with ruts galore. They require a machine-better yet-a tool for work, something that is tough, manly, and no-nonsense. This is a Spartan, utility first, comfort second do-it-yourself type of vehicle, not a suburbanite grocery getter with leather seats, navigation, and a built in vacuum for spilled …show more content…
Information was presented clearly and generally the press release was well thought out. The press release also included several videos that were informative and engaging. On the other hand, I felt that the press release included too much information. So much information that I feel can be burdensome to keep the marginally curious reader from continuing through. Another issue with the press release is the amount of videos. While they were informative, with smartphones being a channel for getting information to the consumer, the amount of videos made it difficult to view on a smartphone. They simply took too long to load.
Overall, the press release did its job and I am now honestly a fan of Ford’s newest pickup. I never imagined myself as a truck person, but with the updates to the F150, I am seriously considering a pickup truck in the future. Even though I am not the traditional pickup truck consumer, at least what I imagined what a pickup truck consumer should be, I do consider myself a tech savvy modern and sophisticated consumer that demands the best from a vehicle-or a tool,