Super Bowl 50 Commercial Analysis

Superior Essays
There is a wide variety of products in today’s market for us to choose from. Have you ever stopped to wonder how you came to purchase an item? Have you ever wondered how advertisers pursue you to buy their products? Advertisers aim many of their ads to the classical and basic appeals of human needs. Hyundai’s Super Bowl 50 Commercial is a good example of how advertisers use emotional appeals to target consumers. We will analyze this commercial in more detail throughout this essay. As the official automotive sponsor of the National Football League, Hyundai had a great advertising presence during Super Bowl 50th. Hyundai released a spot titled “First Date” that marketed the Genesis sedan (Bruce). This commercial used the humor of …show more content…
Some celebrities endorse multiple brands at once to capitalize on their fame. Tiger Woods has endorsed over 10 companies, which appears to many consumers that he is overextending and will endorse anything to make money. Consumers see these endorsements as less credible and the endorsement usually has less of an effect. The final downside of having celebrity endorsements of a brand is that celebrities can be very expensive. Most companies aren’t able to afford such celebrities, unless they are multimillion dollar companies. Kevin Hart is the highest paid comedian in 2016. He earned an estimated $87.5 million in 2016 alone (Berg). If a company wants a well-known endorsement of their products, they will likely need to pay a significant amount of money. In addition to celebrity appeal, the Hyundai Super Bowl 50 Commercial used the appeal of safety to target consumers. Safety is very important in automobile choices, especially to those with children. Hyundai’s safety features were highlighted in this commercial. Car commercials frequently demonstrate how safe the vehicle is and highlights any new advanced technology that improves overall safety. Customers are more likely to buy a safe, technologically advanced vehicle with a popular celebrity’s

Related Documents

  • Superior Essays

    Mayhem Commercial Analysis

    • 1021 Words
    • 5 Pages

    Allstate Insurance Company recently released their advertising commercial known as, “Mayhem”. This humorous and appealing commercial includes Dean Winters, also known as “Mayhem”, who acts as a bratty teenager driving in a pink SUV car. The trustworthy Allstate Insurance Company, founded in 1931, upholds their security by providing an example of a freak accident that could potentially happen. The commercial shows “Mayhem” hitting a parked car, and how Allstate is there to back up the owner of the hit car and let them know that they’re, “In Good Hands”. Allstate Insurance Company provokes humor within the scenes, overall advertising their well-known security, and credible aspects through their commercial, “Mayhem” to reach out to the parents of all teenage drivers.…

    • 1021 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    In society, consumers all have a common thread, they want to feel as if a product that they are going to spend their money on is worth the cost. Many commercials you watch on TV are there for the sole purpose of making watchers want to buy their product by using intriguing messages or celebrities to draw in the watcher's attention. In the 2014 Chevy commercial titled, Maddie, the commercial follows the story of a young girl as she recieves her first puppy up until the no longer puppy’s final day. The writers of the commercial use common rhetorical analysis techniques to portray a general message to the watchers. For example, the writers uses pathos in this commercial to play on the watchers emotion and evoke an underlying sadness.…

    • 1039 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Every day we are exposed to an unfathomable amount of advertisements, yet for one reason or another there are a select few that we cannot seem to forget. As for me and my wife there is one advertisement that we both saw for the first time on Fox Sports 1 during a commercial break for a Monster Energy Supercross Event that has resonated in our minds. As I take you through my analysis, we will discover that both my wife and I remember the commercial for differing reasons. The advertisement that we will evaluate throughout this analysis was published on February 24, 2015 by Discount Tire, featuring their two sponsored supercross racers at that time (Chad Reed and Josh Grant) with their sons. While we first saw the advertisement on live television,…

    • 914 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Andre Johnson, a former teammate of J.J Watt, described J.J’s abilities by saying, “Man, I don’t think there’s a word that can really describe J.J. He affects the game in so many ways, whether it’s knocking down passes or sacking the quarterback or just even causing confusion on the play.” J.J Watt is one of the most feared defensive players in the entire National Football League. He is on track to be one of the best defensive ends ever to play the game of football. In just four seasons, J.J totaled fifty-seven sacks.…

    • 887 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    An ideal celebrity endorsement would be Steve Jobs. Even though he has passed away, he created Apple. Due to his Apple creation he became a public figure and was well- respected. Another ideal celebrity would be someone who uses Apple products and has a strong social media following. I would pick DJ Khaled.…

    • 922 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Budweiser is always one to impress with Super Bowl commercials. In the past years, they have had some of the top Super Bowl commercials ever. To have the best commercial takes a lot due to the fact that hundreds of companies are in competition. In 2014, the commercial called, “Best Buds,” aired during Super Bowl XLVIII. Millions of viewers worldwide watching the Super Bowl saw this commercial and loved it.…

    • 1316 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    “Google Home”: A Rhetorical Analysis Commercials featured in the Super Bowl must meet a high criterion to be successful. It is essential that these advertisements find the best ways to intrigue the viewer and eventually persuade them to buy the product displayed. Google seemed to be ahead of the game for this year’s Super Bowl. Managing to be the first official commercial of the night, Google introduced the new smart device in a way that hit close to home for many of us viewers. By breaking down this commercial, we see how Google succeeded to appeal to the intended audience by promoting the product with clever techniques, including examples of what it is capable of, and in the end persuading the public to purchase the device.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Ethos appeals in advertisements that have celebrity endorsements because the celebrity is appearing in this ad only to tell the target audience that the product is really highly recommended by them. Those celebrities that are pictured in advertisements usually haven’t even used the product that they are trying to sell, they just do it for the…

    • 1094 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    As a result, these commercial are easy to analyze for rhetoric and production. Budweiser generated a commercial for the Super Bowl in 2014 that won the hearts of many people through its use of pathos and other rhetorical devices. Budweiser begins its…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Kia- Melissa Mccarthy We all love a good laugh, and we all love this good world. In the 2017 Super Bowl commercial that Kia released, Melissa Mccarthy shines brightly and the commercial is funny, very effective, and extremely promotional to being ecologically aware. Throughout the advertisement, Mccarthy is shown trying to save something different in our world.…

    • 471 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Having a celebrity endorsement is a great way for Star athletics to get the buzz going about the brand. Some of the biggest millennial athletic influencers are Stephen Curry, LeBron James, Odell Beckham Jr. to name a few. Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and other intangible benefits to a brand in a way that no other type of advertising can (Anonymous, 2014).…

    • 93 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    It is now the first Sunday in February and everyone is watching one and only one thing across America. The Super bowl. There are only tree reason why to be watching this massive event. You are either watching for the game itself, the commercials or both. For the super bowl, the commercials are a memorable part of the game because no one has seen them before and they are usually are different and more interesting to the viewer compared to regular commercials.…

    • 1021 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Fruity Pebble Personality

    • 338 Words
    • 2 Pages

    Personality plays a huge factor when it comes to choosing a representative to endorse a product. Someone with a gloomy or grim personality won't sell a product that was meant to be for the whole family or for someone who need to be excited before they pick out a product. Usually when a company pick a endorser, it's usually someone with a bigger-than-life personality that can inspire other to be just like them, and because of that they have a impact on the company and the market as a whole by increasing revenue for a short and getting new customers to buy the product of whatever they're endorsing. One example of this when a wrestler by the name of John Cena was endorse by Fruity Pebble. His ability to connect with the younger audience have…

    • 338 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The commercial I chose is “First Date - Hyundai Super Bowl Commercial | The Hyundai Genesis.” This commercial is pathos because it makes parents or car owners feel safer about letting other people use their car. This product is unique in being that no other car company or car for that instance has been modified to this high use of technology. It makes them feel better about people using their car by showing them that they can get this app that tracks your car so you know exactly where your car is at all times.…

    • 761 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Sports Endorsers

    • 1749 Words
    • 7 Pages

    Endorsement Contracts Between Sports Stars and Product Manufacturers INTRODUCTION- The relationship between sports celebrities and product manufacturers in terms of endorsements has undergone a heavy transformation in the last one and a half decade. In recent times, the endorsement by sports celebrities has emerged as one of the most successful marketing communication tools that can help, both, the athlete and the agent who earn a large amount of income. The statistic given below shows the income (salaries and endorsements) of the highest-paid soccer players in the world in 2016. In most cases, the amount earned by athletes through such endorsement deals is twice the amount earned on the field.…

    • 1749 Words
    • 7 Pages
    Great Essays