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    Tata Nano Case Study

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    CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1 lakh, meet Indian domestic regulations, and performances meeting the minimum customer acceptance. The Indian potential market for such ULCC is estimated to be 380,000 units/year, and initial sales shows most of the requests coming for the top Nano model…

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    feel warm. It’s September of 2006, my birth month. I pass by the kitchen eavesdropping on my mother talking on the phone about a huge birthday party that I knew was for me; however, I pretended not to know. I wanted to be excited. The day comes, and my loving mother knew exactly what I wanted, a Disney Pixar Cars themed party! My family and friends are spread across our yard and as typical, mothers are gossiping, fathers are drinking beer, and kids are running for their lives as they play…

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    think that the most impact of me changing into how I am today would be the car culture. The car culture is a place where I really adapted into. I learned about how the whole scene works and the different kinds of people. When I lived in California a group of friends that I had were car enthusiast, they would talk about the meets going down, the events, etc. I was more of a regular person at the time who cared nothing else except video games. I later adapted to this culture because I like how…

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    In the Askins’ free time (cont’d.) Many people in town would move out to the beach. Mr. Askins’ remembers these times like they just happened yesterday. On the way to Florida the Askins’ family would stop at Mount Olive Baptist Church in South Georgia, and they would have lunch on their lawn. His father drove an Oldsmobile. Cars were a big deal in the 1950’s. The new cars would be released and Mr. Askins would beg his father to take him to the dealer, so he could see the cars. It was the most…

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    home from work and spot a car that is a little bit way too low to be on the road? Most of us have and if you are not into todays car scene, you might just find it a little bit too weird. Today’s car scene is subculture that is rapidly growing and many are proud to be in. Within these car scene subcultures we have different categories that we can identify; classic, American, and imports. These are all very different subcultures but they all share one thing, and that is the love and care for their…

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    than coming up from a well. Around seventeen eighty-five, the first country to commercialize natural gas was Great Britten, although they do generate natural gas from coal (CNG). They used the gas to light streets and lighthouses. This type of manufacturing of gas was then introduced to the United States in eighteen sixteen; the first city to light their streets were Baltimore (Natural). In the nineteenth century, electricity has been created and natural gas lighting transformed into…

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    Essay On Brownsville

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    In hopes of constructing a better environment for Brownsville, a vital idea to consider is the touristic approach and veer away from the harmful industrial business, like the plans to build LNG plants in Brownsville. It is apparent that these types of debates are beginning to concern many environmentalists and the money typhoons looking to invest and earn big. More specifically, these groups of people are finding themselves tangled in a mess of conflict over the planned construction of these…

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    Electric Cars

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    vehicle takes. They normally don’t consider a substitute for the petrol that they fill up their cars with. Although petrol is the most common, it isn’t the only source of power for a car; electricity and diesel can be used instead of the general petrol that powers most automobiles. Although they differ from each other, electricity and diesel are replacements to the average petrol received at a fuel station. Electricity run vehicles have large high capacity batteries that produce low horsepower…

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    Diesel Engines Vs. Gasoline Engines in Trucks There are many people in the world who don’t even know what the similarities and differences are between gasoline engines and diesel engines in trucks. Most people don’t even care about the similarities and differences and just stick with the type of truck they like. Here in this essay though, the main similarities and differences between the two will be explained by the listed pros and cons of each. For the most part, on the roads of big cities or…

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    Negative Consequences Of Lead/Acid Battery

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    production of electric cars using lead/acid battery packs would exponentially increase the public’s exposure to lead pollution (Peters, 1995). According to the study, electric cars would create more than 60 times the amount of lead pollution as compared to vehicles burning leaded gasoline (Peters, 1995). In addition to problems associated with lead pollution, lead/acid batteries also have the lowest energy density (compared to the batteries listed in Tables 1-4) because they use the largest mass…

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