Car Finder Analysis

Good Essays
A Dad’s Gotta Do What a Dad’s Gotta DO
Briton
Hyundai developed a hilarious commercial, staring Kevin Hart, to be released during the 50th anniversary of the Super Bowl as entertainment for all of those crazy, overprotective parents out there. Hyundai released the Car Finder commercial during the 2016 Super Bowl in order to promote the new feature in front of all those overprotective parents watching Super Bowl commercials. Every parent wants to protect their children, especially when they don’t know where the first date will lead to. With Kevin Hart playing the father, his hysterical faces, punch-line phrases, and ludicrous actions enrich the jovial tone of the commercial and demonstrate how the Car Finder feature works. Hyundai selects Kevin
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The commercial begins with simple acting, but as soon as the date begins, Kevin Hart activates the Car Finder. He begins to maintain close proximity to the couple, grimacing behind the boy at the movies, popping up in piles of stuffed animals, and of course hanging from a helicopter with enough fire power to blow the boy to smithereens if his daughter is harmed. Although Kevin’s actions are wild, many fathers watching the commercial can view it as a humorous fantasy to chase away their daughter’s boyfriends in an attack helicopter. Hyundai has him stick his head out from beneath the stuffed elephants, rather than simply looking around the corner of the booth, to keep the commercial light-hearted and innocent and not weird and uncomfortable. The elaborate, ridiculous actions of an overprotective father provide parents watching the Super Bowl with an intriguing and entertaining Hyundai commercial, yet leaves the audience with minimal information about the Car Finder feature in order to tempt parents to search Hyundai’s website for more …show more content…
Of the few spoken lines in the commercial, on prominent phrase from Kevin Hart is, “You messin’ with the wrong daddy,” as he hangs from the helicopter; Hyundai chooses diction carefully here in order to relate to dads that will always treat their daughter’s like daddy’s little girl. Toward the end, the commentator, male with a deep voice, says,” A daddy’s gotta do what a daddy’s gotta do,” which is purposely placed at the end to resonate in the mind of fathers watching the video. The line single’s out father’s specifically telling them that they must purchase the Car Finder in order to do their duty to keep their daughters safe. For twenty seconds of the commercial when Kevin appears at the carnival and the hilltop, “Another One Bites the Dust” by Queen plays in the background. In addition to the song being a hit in 1980, during the teenage years of the middle-aged fathers watching the commercial, the song is about taking another man out, relating to what many of those watching would do if their daughters were ever hurt. Although Hyundai does not incorporate much audio, each line they do include has a very specific relation to the audience and serves to make father’s think about protecting their

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