Parental Sacrifices
Most parents want the best for their children. The video “My Dad’s Story”, created by Metlife, is geared towards parents. With a number of issues around the world, good parents worry about the successfulness of their children and want them to have a good life. Metlife wants to build hope for parents by telling them sacrifices are worth their children’s happiness. By targeting well-meaning parents, Metlife hopes to gain support for their cause in the world of promoting worldwide health insurance and employee benefits. The Metlife commercial excellently conducts Metlife’s argument through compelling kairos, ethos, and pathos, thus distracting the audience enough for them to make a decision out of the norm for them. Metlife …show more content…
Through depicting real life situations, Metlife displays to the audience their understanding of people stricken with poverty in the world. In the start of the video, the girl is shown writing of many instances in life of how amazing her dad is. When those same scenes are shown again, the negative parts of those instances in life are shown. Those negative scenes show the struggles of a young father trying to provide for his young daughter. In many of the negative scenes, the young girl’s dad works many small jobs that very few people want to do in their lives, such as cleaning windows, carrying heavy bags on his back, and advertising for a business while wearing a costume. The dad is also shown not eating while making sure his daughter has enough to eat. Through these scenes, Metlife is trying to connect with their audience. They also try to accomplish this goal through saying, “We all have a dream for our children” (03:22-03:26), at the end of the video. By using the pronoun “we”, Metlife is putting themselves and the audience into one category, thereby building their ethos, along with pathos, at the end of the …show more content…
The music in the video is extremely dynamic. Each change in music style and tone emphasizes aspects of the scenes that Metlife wants the audience to focus on. At the beginning of the video, the music is very happy and upbeat(00:10-00:52). Metlife wants the audience to feel happiness when watching the scenes showing how great the daughter believes her dad to be. The music starts to fade away and then completely stop right before the girls says, “...but ...he lies” (00:52-01:00). This pause in the music emphasizes the importance of that one line to the entire video, building anticipation for the rest of the video to come. That one line sets the tone for the next sequence of scenes. The next scenes offer very depressing music (01:00-02:15). These scenes show the hardships and sacrifices of the father. The music forces the audience to feel sympathy for the father. Closer to the last scenes of the video, the music becomes louder, more climatic, and hopeful (02:15-02:40). The music emphasizes the girl’s statement of, “He lies...because of me” (02:15-02:20). The music starts to fade off when the daughter’s essay is shown with the conclusion of, “I love daddy…”(02:35-02:39). The music stops and starts up again with an almost optimistic tone when the father and daughter embrace at the end, showing hope and
Most parents want the best for their children. The video “My Dad’s Story”, created by Metlife, is geared towards parents. With a number of issues around the world, good parents worry about the successfulness of their children and want them to have a good life. Metlife wants to build hope for parents by telling them sacrifices are worth their children’s happiness. By targeting well-meaning parents, Metlife hopes to gain support for their cause in the world of promoting worldwide health insurance and employee benefits. The Metlife commercial excellently conducts Metlife’s argument through compelling kairos, ethos, and pathos, thus distracting the audience enough for them to make a decision out of the norm for them. Metlife …show more content…
Through depicting real life situations, Metlife displays to the audience their understanding of people stricken with poverty in the world. In the start of the video, the girl is shown writing of many instances in life of how amazing her dad is. When those same scenes are shown again, the negative parts of those instances in life are shown. Those negative scenes show the struggles of a young father trying to provide for his young daughter. In many of the negative scenes, the young girl’s dad works many small jobs that very few people want to do in their lives, such as cleaning windows, carrying heavy bags on his back, and advertising for a business while wearing a costume. The dad is also shown not eating while making sure his daughter has enough to eat. Through these scenes, Metlife is trying to connect with their audience. They also try to accomplish this goal through saying, “We all have a dream for our children” (03:22-03:26), at the end of the video. By using the pronoun “we”, Metlife is putting themselves and the audience into one category, thereby building their ethos, along with pathos, at the end of the …show more content…
The music in the video is extremely dynamic. Each change in music style and tone emphasizes aspects of the scenes that Metlife wants the audience to focus on. At the beginning of the video, the music is very happy and upbeat(00:10-00:52). Metlife wants the audience to feel happiness when watching the scenes showing how great the daughter believes her dad to be. The music starts to fade away and then completely stop right before the girls says, “...but ...he lies” (00:52-01:00). This pause in the music emphasizes the importance of that one line to the entire video, building anticipation for the rest of the video to come. That one line sets the tone for the next sequence of scenes. The next scenes offer very depressing music (01:00-02:15). These scenes show the hardships and sacrifices of the father. The music forces the audience to feel sympathy for the father. Closer to the last scenes of the video, the music becomes louder, more climatic, and hopeful (02:15-02:40). The music emphasizes the girl’s statement of, “He lies...because of me” (02:15-02:20). The music starts to fade off when the daughter’s essay is shown with the conclusion of, “I love daddy…”(02:35-02:39). The music stops and starts up again with an almost optimistic tone when the father and daughter embrace at the end, showing hope and