Demographics of Canada

As mentioned clearly in Chapter 3, the three most important demographic changes occurring in Canada are: aging, immigration, and rising education levels. Along with the three demographic changes, we will see briefly see what trends are involved in these demographic changes. Let’s quickly look at the first demographic change (aging) and the trend involved with this change. Between the years 1946 and 1964, one of Canada’s largest generation came into being. This large generation is known greatly as the “baby-boom generation”. After the Second World War, there was a sudden rise in births. Eventually, these baby-boomers succeeded in all walks of life, however, as the aging of the baby boom began, the social structure of Canada changed. This change…

3. Consumer Behavior Analysis 3.1 Consumer profile Demographic Generally speaking, The North Face customers are adults aged between 25 and 45. They are usually from middle-middle to upper-middle class. Hence, they are prone to extreme sports and able to afford the relatively high price of The North Face products. Behavioral Most of its customers love nature and are interested in outdoor activities. They frequently participate in activities such as hiking, skiing, and backpacking. Thus, they…

The Baby Boom is a demographic phenomenon that occurred after the Second World War from 1946 to 1965. In fact, about eight million Canadian people were born in this period, causing economic, social, cultural, and political changes in each stage of their growing process. (Statistics Canada, 2013) Currently, Baby Boomers have started to approach the last stages of their lifespan, reaching formal retirement from work and therefore an increase in leisure time. (Cavanagh and Wendy, 2012) As a…

cannot discriminate against protected classes (e.g. age, race, gender, religion, creed, disability, etc.) women are more likely to stay with the organizational longer than men even if they are not satisfied, since women scored lowered in job satisfaction. The researchers suggest managers should consider hiring Millennials with graduate level degrees and more specifically, females because of their higher organizational commitment levels. The purpose of Lyon’s 2010 study was to investigate the…

This paper discusses the differences of U.S. baby boomers versus the millennial generation with regards to their purchasing decisions. With the development and advances of technology, baby boomer and millennial generations may approach their purchasing decisions in an entirely different manner. Focusing on similarities and differences of these generations on social media and technology (i.e., internet, mobile services and e-services) with regards to their purchasing decisions, will…

For a long time, older generations have liked to moan and bemoan about the younger generation. It has happened since at least the 1920s, when the new woman emerged and rejected the traditions of the Victorian era. Though this has almost become a “rite of passage” as said by Aaron Kaufman in “an Open Letter from a Millennial to Society,” it has made Millennials the “butt” of many mean jokes, and they have had to face many insults about how they are “the dumbest, laziest, most entitled,…

utilize differentiated strategies to stimulate and motivate the millennial generation of leaders. With the prevision to the previous generation through new direction, which requires careful and precise communication and better opportunities for advancement and pay. This often difficult analytical process, must be conducted to ensure stability within the working environment. Not ensuring the cohesive behavior of the millennial generation and that of the previous generation, may cause…

Unfortunately in today’s society, we suffer from an epidemic known as the generational gap. Essentially, this signifies the recurring misunderstanding, hostility, and general distrust that older generations in America have, such as the baby boomers, for the young, up-and-coming generation Y. This tense conflict has resulted in many stereotypes formed about our generation, including laziness and entitlement. In her Business Insider article, writer Vivian Giang contends that our overreliance on…

them access to the product, design, order status and product support, replacement and maintenance. Procedure- Element 1 and 2 are described above, information/description from element 3 is stated below: 3. Provide a description of the target market for your product or service, including the key Demographics of current and potential consumers. The information is organised keeping in mind the key facts about consumers and demographical elements with the style in which they use the computers or…

SLIDE 1 Today’s marketplace is increasingly diverse. A form of diversity includes the generational differences of the persons employed in the workforce. Because each generation has differs from the next there are challenges in managing the four generations of persons employed in today’s workplace. It becomes crucial that managers and employee alike realize the ways in which the needs of each group of persons differ from the others in order to understand their strengths and weaknesses (Bartley,…