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    Com Executive Summary

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    About the company MELIJOE.COM is the world’s premier luxury fashion e-commerce for kids from age 0 to 16. It was launched in 2007 by founder Nathalie Christen-Genty. She is also a mother of 5 kids. Melijoe presents more than 120 brands including Kenzo, Stella McCartney kids, Little Marc Jacobs Dolce & Gabbana and Moncler etc. featuring latest trendy collection. It aims to have adult like fashion for kids. It is an innovative and revolutionary e-commerce for kids. MELIJOE.COM is an international…

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    The Beach Towel Brand That’s Making A Difference For Marine Life. Ambassadors #savethefishies Founded in San Diego, California, by three friends with a passion for the ocean, Sand Cloud is a charitable beach lifestyle company, best known for its colorful handmade Turkish beach towels and it’s massive social media Ambassador following. Since its founding 2014, Sand Cloud has consistently been a beacon of awareness for marine life preservation. They donate 10% of their earnings back to…

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    Louis Vuitton Case

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    included the ones required for traveling or some sports. It was an elite brand which monogram “LV” was initially created with the purpose of preventing counterfeiting and at the same time, distinguishing itself from others. As of 2014, according to Forbes.com, the company’s brand value is set to $29.9 billion dollars, its ranked #10 among the world most valuable brands – for six years it had the tittle of the #1 luxury brand until 2012 - and has an average annual revenue of $9.7 billion…

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    Sk II: Case Study: SK-II

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    Background of the brand SK-II is a skincare brand that originates from Japan and this brand established in 1980. It is Procter & Gamble ‘s reputable line of beauty products in Asia. SK-II IS developed according to these findings and finally the scientists separated sort of yeast that able to produce “Pitera”.” Pitera” is a particular blend of several nutrition such as proteins, amino acids and vitamins that work together to strengthen the renewal process of the skin’s natural surface so that…

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    Kara Cleaning Case Study

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    wipes with respect to other brand of wipes as they are providing schemes and even their prices are low. 3. In today’s world, people are getting more conscious towards branded and high quality products. 4. Customers specially women, normally prefers to buy branded products such as Dove, Himalaya, L’oreal because they buy the cosmetic items such as face wash, moisturizing cream , cold cream etc. of that brand and therefore prefer to buy the facial wet wipes of the same brand. 5. Customers are…

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    Starbucks Collaboration

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    In the beginning, Starbucks founders believed that coffee was much more than what Folgers and Maxwell house had to offer (Ferrell & Hartline, 2014). They felt the brands were too bland and that they needed to educate consumers about the rich brands of European style coffee. This basic branding decision was to enhance self-image carrying a status of being prestige and high quality that they communicated highly to consumers. While building their reputation, Starbucks only sold their coffee…

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    Vault Harlem

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    Vault Harlem is your store for great deals on the footwear, streetwear, apparel for men and women. A home for contemporary brand design by the top artists and designers of Harlem. As a siblings with interest in fashion, we started our business as a small fashion boutique, just renting a small flat with contemporary garage doors in Florida. Not too long, we move in Harlem for some reasons, from there we decided to start our bisiness again. We found some friends who are good in designing clothes,…

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    Bourgeoisie Vs Proletariat

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    fall into the trap of trying to live just like the bourgeoisie. For example, big corporations target rich people with specific name brands to target rich people to buy their products. The proletariats are also intentionally targeted into buying these specific name brand products that are expensive. Therefore, you have all these rich and poor buying expensive brands that maybe the poor cannot afford. Corporations do this because they know that the poor wants to be able to get what the rich can…

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    as a brand is to protect and promote it. Essentially he means that his job has two components. The first job is to creatively and strategically entice consumers. His second responsibility is to defend the brand when it falls under scrutiny. The latter is often paid less attention to when someone thinks of a job as a brand promoter and communications manager, as it can be slightly less appealing. It requires problem-solving and a strong work ethic under pressure. An example of protecting a brand…

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    SWOT Analysis 1) Strengths Strong Brand Presence: The company owns more than 20 billionaire brands, or brands that generate more than CHF1 billion ($1.08 billion) in revenues annually. The top brand being Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Gerber, Friskies, Purina Beneful, and Maggi, among others. Nestle Pure Life is the largest bottled water brand globally in terms of sales value. Nescafe is one of the world's most well-known coffee brands and in some countries has…

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