Sales promotion

The workplace I choose is a cosmetics shop. It is a retailer that provides beauty products as well as considerate customer service. I have been to the cosmetics shop for several times and I enjoy the shopping experience there. Before I learnt knowledge about discourses, I just focused on their products and service. This time, I paid much attention to their vocabulary, behaviors, and dress-code when I observed the shop and the employees and I found that it was a unique discourse which was…

and the business continued to grow and evolve many changes took place. During the fourth year I began to realize if there were more sales people in the business it would likely double or triple its performance. I contemplated over the details of this decision and it was apparent I would need to hire contracted sales people in the cities where the highest amount of sales were taking…

Federal Express (FedEx) was founded in 1971 and handles many package requests daily. In order for them to remain competitive they use their website FedEx.com to field questions received by customers on a daily basis. FedEx has managed to reduce cost by almost $2.00 using the website. Customers are still able to speak with a Customer Representative if questions are not easily answered on the website. FedEx has many strengths using the latest technologies offered. First, customers are able to get…

effective sales force structure would be territorial sales. This way the sales focus on a specific line of products to many different contractors, which can be in numerous locations. This sales force assigns each salesperson to an exclusive territory in which the salesperson sells the full range of the company’s products. However, now that the company is expanding and changing, it seems that there may be a more appropriate sales force. The new, most appropriate structure is customer/market sales…

Networking Part 9 – Setting Up Presentations Even though the ultimate goal is to get in front of your prospects in a one-on-one meeting, you want to make sure that you work towards becoming an expert in your field. The easiest way to become an expert in your field is to hold seminars and meetings where you can give your presentation to a group of people who are part of your target market. You need to be very clever to title your event in a way that attracts an audience of truly interested…

What does it mean to fake it till you become it, and is it good advice? You’ll never get a second chance to make a first impression” Therefore, ”Fake it till you make it” makes perfect sense. The saying “Fake it till you make it” has been used for over a hundred years, its originator William James believed that “physiology and activity influence our mood”. Productive flourishing (2014) Amy Cuddy agrees in influencing our mood by using “power posing” as a way to achieve “faking it till you become…

I thought my life was over when I was laid off from my job in the earlier part of 2011. That happened right after I found out I was pregnant with my son. It was devastating news to my husband since I was earning a huge bulk of our household income. For years, I researched how to make money from home because I didn 't want to go back to work once my son was born. Although I lost money in the process of staying off work, I experienced a certain peace of mind that I did not get from commuting to…

adjust the price charged to cash & carry customers such that the 120% rule will be achieved. We recognized that adjusting the price for cash & carry customers will have an impact to the profit of the company, but the impact might not be adverse since sales from such customers is only 25% of the…

In order to better understand professional selling, I interviewed two professional sales people that sell in the business to business environment. My interviewees are Matt Bohon, who currently runs his own company Little River Resources, and Burch Bagget, who also runs his own company called Bagget Financial Group. Matt Bohon received his Bachelor’s degree in Communication with a minor in History from Texas Christian University. He started his selling career in college, working as a wholesale…

Business Plan We are the Underground: a haunted house attraction that is located in a cavern. Our goal is to create a truly frightening experience in a very untraditional way by focusing more on the actors and natural setting rather than large effects and displays. We operate seasonal, but keep our lobby/bar open all year. The attraction will consist of a self guided tour of the cave were the participants will explore, figure out what they must do through puzzles, and reading. During their…