Sales promotion

1. Background Beo Lurnett is one of the top advertising agencies in Malaysia. As an award winning agency, Beo Lurnett is known for its fast-paced working environment and long working hours to meet the clients’ demands with the best-quality of work. Due to the stressful working environment and the long working hours, Beo Lurnett has been dealing with a high turnover rate since a long time ago. On top of that, the use of the company’s resources such as electricity generally increases when the…

managing business development encompassing sales, marketing, client relationship management and team management. He has worked with Reliance capital, Kotak Mahindra Bank and IDBI Bank.  Ravindran Nambiar (Co-founder & Chief Marketing Officer): He takes the decision regarding overall business strategies, marketing, network tie-ups, client acquisition & business development. Ravindran Nambiar is an innovative professional with hands on experience in sales & marketing, business development. He…

Saran Kumar and Dhivya (2014) discusses the study is basically framed by implementing customer based brand equity model in Maggi noodle. This study mainly focused before the banned period of Maggi noodle and how customer’s attitude of brand loyalty is a measure of the attachment that a customer has with a brand. So, this study will help to identify their loyalty level of Maggi noodle with six dimensions (Salience, performance, imagery, judgment, feeling and resonance) of CBBE model. This author…

Advertising is a means to communicate a product, service, or idea to a target audience. Companies use a variety of advertising forms: television, radio, newspapers, magazines, internet webpage's, and word of mouth to send their message to the consumer. Companies use advertising to try to convince the target audience their product is what the consumer needs or is better than what is currently in use or is invaluable for everyday life. The focal point of most advertisements is the product that the…

Task 4 : Opportunity Challenge ( Ashwin Shetty ) TOP DOWN MANAGEMENT STYLE IN THE KITCHEN HAS LED TO : A) High annual labour turnover of 75% B) Low morale 4.1 Definition TOP-DOWN Management style in reference to policy decision making means the upper management of the executive chef takes independent decisions and make independent conclusions without referring to other low ranked staff / chef in a management or kitchen. It is a kind of autocratic leadership style of practices which happens…

5.1 Summary of findings:  According to survey it is known that marketing strategy adopted by jsw is rated highest to online advertisement by giving 35% hence acquired effective marketing, coming next 25% to television advertisement and also to company magazines at last 15% preferences is given to banners.  According to survey it is known that the most usage of JSW steel products is in construction & infrastructure. Because 50% respondents are voted to construction and infrastructure, coming…

sustainability. Syneka Marketing (2015) explained that a “marketing metrics evaluates and measure” by: 1. Organizational goals and profitability 2. Align market tools that align with an organizations goal and what they want to achieve. For example, increase sales, innovative products and services, etc., 3. Track my progress with processes/systems and marketing actions. 4. Have a marketing plan that defines the metrics strategy to determine what metrics works most effectively to achieve an…

Mega-Vid's Problem Name: Institutional affiliation Mega-vid’s Problem Introduction Companies strive to meet the demands of their customers in a bid to boost the customer loyalty and improve customer satisfaction. However, this effort is faced with a lot of challenges in trying to create a brand that will dominate the market. Often there are consumer criticisms about an individual brand of the business as well as other complaints in regards to the effects of the products the…

Kotler and Keller (2016) stated that successful marketing corporations consider the customers to be of utmost importance. Furthermore, customer satisfaction, otherwise known as, “a person’s feelings of pleasure or disappointment that result from comparing a product or service’s perceived performance to expectations” (Kotler & Keller, 2016, p. 73) constitutes a driving force in creating customer loyalty and relationships. Moreover, Kotler and Keller (2016) concluded that brand loyalty affects…

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