Networking Part 9 – Setting Up Presentations
Even though the ultimate goal is to get in front of your prospects in a one-on-one meeting, you want to make sure that you work towards becoming an expert in your field. The easiest way to become an expert in your field is to hold seminars and meetings where you can give your presentation to a group of people who are part of your target market.
You need to be very clever to title your event in a way that attracts an audience of truly interested individuals rather than those who are just there for a free meal or other gift. Someone who is selling exercise equipment might title their seminar “5 Ways to Reduce Belly Fat”. They could offer a free consultation or height and weight analysis.
In order …show more content…
In order to grab their attention and keep it, you need a presentation that entertains and engages your audience. You can make a video presentation to mirror your seminar that you can send to your prospects as part of your follow up.
Depending upon your product, you can draw from different places in your area to get your prospects. Maybe you can deliver lunch to a group of doctors if you are selling new drugs or set up a cocktail party for people in small businesses if you sell print ads. Use your imagination and tailor it to your …show more content…
You need to get something into their hands as soon as possible in order to seal that connection to you and your product. Likewise, you need to cash checks or process credit cards immediately.
By immediately connecting with your new client, you have the opportunity to help them should they begin to question their decision or show signs of buyer’s remorse.
Before you ever leave your meeting with your client, they need to understand what the next steps will be that connects them to your product. You need to make sure they know exactly what to expect, and that adds value to your product because these are actions that they can see.
If you do run into a situation where someone gets buyer’s remorse, you need to stop and help them with it. While you cannot stop all the deals from falling through, if someone gets buyer’s remorse, you need to go back in and sell them again.
You need to reconnect with them and discuss their fears and goals. They need to remember why they needed your product or service. Since you already know their fears and pain, you can reiterate how you will help them reach their goals and offer a solution. Without you, they have no
Even though the ultimate goal is to get in front of your prospects in a one-on-one meeting, you want to make sure that you work towards becoming an expert in your field. The easiest way to become an expert in your field is to hold seminars and meetings where you can give your presentation to a group of people who are part of your target market.
You need to be very clever to title your event in a way that attracts an audience of truly interested individuals rather than those who are just there for a free meal or other gift. Someone who is selling exercise equipment might title their seminar “5 Ways to Reduce Belly Fat”. They could offer a free consultation or height and weight analysis.
In order …show more content…
In order to grab their attention and keep it, you need a presentation that entertains and engages your audience. You can make a video presentation to mirror your seminar that you can send to your prospects as part of your follow up.
Depending upon your product, you can draw from different places in your area to get your prospects. Maybe you can deliver lunch to a group of doctors if you are selling new drugs or set up a cocktail party for people in small businesses if you sell print ads. Use your imagination and tailor it to your …show more content…
You need to get something into their hands as soon as possible in order to seal that connection to you and your product. Likewise, you need to cash checks or process credit cards immediately.
By immediately connecting with your new client, you have the opportunity to help them should they begin to question their decision or show signs of buyer’s remorse.
Before you ever leave your meeting with your client, they need to understand what the next steps will be that connects them to your product. You need to make sure they know exactly what to expect, and that adds value to your product because these are actions that they can see.
If you do run into a situation where someone gets buyer’s remorse, you need to stop and help them with it. While you cannot stop all the deals from falling through, if someone gets buyer’s remorse, you need to go back in and sell them again.
You need to reconnect with them and discuss their fears and goals. They need to remember why they needed your product or service. Since you already know their fears and pain, you can reiterate how you will help them reach their goals and offer a solution. Without you, they have no