Product line extensions

food and beverage industry, driven by the reputation of its unique drink infused with Chinese herbal concentrate. However, a strategic analysis of HP through SWOT and Porter’s Five Forces (1979) exposes weaknesses in operating a seasonal and single-product business. This essay supports HP’s expansion into the Australian juice industry which has experienced steady 9.8% annually growth between 2011-2016 (Tonkin 2016, p. 3), benefiting most from pursuing a differentiation strategy. Strategic…

million visits. The industry, as a whole, employed almost three hundred fifty thousand people, half of them being part-time employees, in 2014. These figures do not include the other spectrum of the market which can be broken up into beauty and aging products as well as…

diet did not conform to the serving numbers recommended in CFG. I’m not consuming nearly enough milk or grain products while my meat and alternatives intake is astronomical in comparison. I predicted that my milk and alternatives score would be very low as I don’t include dairy products in my diet other than chocolate milk and creamer in coffee. Because of the avoidance of dairy products, my milk and alternatives servings value was very low. The CFG also suggests that we make at least half of…

Kiwifruit is now the largest horticultural export product by far. However, a more recent industry that is taking advantage of technology is the wine industry. New Zealand is becoming a major player on the international market in the wine industry due to advances made in the technology of fermentation equipment…

causes - by linking fund raising to the firm’s product sales. This philanthropic view of “Doing better by doing good” was considered as a WIN-WIN-WIN situation for all parties – Corporates develop a socially responsible image with better bottom-lines; Non-profits receive funds with cause awareness and Customers feel…

dairy products have taken many diverse and interesting forms. No product -from cheese to milk- was colorfully explored quite literally like yogurt in the late 80s, 90s, and early 2000s. In an effort to get parents to buy yogurt that would not be chucked instantly by their kids, big corporations decided to include colorful sprinkles, cookie pieces, and further diversify the flavor base of the usually bland yogurt cup. One product that survived the consumer demand for healthier food products in…

Product positioning is the next step to consider once the segmentation and targeting processes are completed. Product positioning is a crucial part to market segmentation process because it determines how consumers view a particular product. According to MKTG 8, “Positioning is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offers” (Lamb, Hair, & McDaniel, 2015, p.155). Consumers are constantly comparing products to ensure that they are making…

When controlling individuals take charge of other people 's lives, it is dishonourable and immoral, as humans can be naive in believing information, and brainwashing individuals to believe one 's lies is entirely wrong. However, there is a very fine line between deception and reality. I believe that all an individual can do is try their best to live the life they perceive to be…

Ford believes (and research has affirmed) begins at a very young age, can be influential in the success or failure of a brand. Positioning is developing a specific marketing mix to influence potential customers’ overall perception or a brand, product line, or organization in general. Birkner says that Ford uses commercials in its positioning strategy. She says that in the 2015 Mustang commercial, rather than stating facts about the car’s horsepower, miles per gallon, or even safety, the…

The investigation relates to contemporary and futures issues as the issue being investigated links to contemporary trends in food and hospitality. The research question I am basing my investigation on is, “The need to cater for an increasing rise of vegans makes a chefs life challenging.” This research question is a contemporary issue because ‘vegan’ has become a trend and is seen in many different magazines. This investigation will be based on my local region because of the rise in restaurants…