The Importance Of Positioning In Greenbelt Sports

Product positioning is the next step to consider once the segmentation and targeting processes are completed. Product positioning is a crucial part to market segmentation process because it determines how consumers view a particular product. According to MKTG 8, “Positioning is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offers” (Lamb, Hair, & McDaniel, 2015, p.155). Consumers are constantly comparing products to ensure that they are making the best purchasing decisions that they possibly can, and that is why it is so important to produce products that place a great emphasis on the important features that consumers are looking for when buying a product. Marketers should always position …show more content…
This would be an effective way to market our new breakfast cereal options to this psychographic segmentation group because they are known to read quite frequently. Along with their reading habits, this group is also particularly known for living extremely active lives, by partaking in a numerous amount of activities. Greenbelt Sports also are well educated with stable incomes, so they will not only be able to appreciate our product and what is has to offer them, but they will also be able to easily afford …show more content…
Young Digerati is known to live a very busy lifestyle, having to juggle everything from work, to family, friends, and their personal lives. Young Digerati is also know in live an active lifestyle and they are typically members of fitness clubs, so from an advertising standpoint, we can use the same tactic that is used for Greenbelt Sports. Our new “sugar-free” breakfast cereals will be pleasing in the eyes of Young Digerati because it will be a convenient and easy way for them to get their breakfast in without disrupting their active and busy