McDonaldization

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    Era Of Mcdonaldization

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    To what extent is ‘Mcdonaldization’ a threat to local and national cultures in the era of globalisation? The term Mcdonaldization was first used by sociologist George Ritzer in his book the Mcdonaldization of Society (1993). In his book, Ritzer reconceptualises the idea of rationalisation, using the fast food restaurant Mcdonalds as a model to illustrate how society has become rationalised; moving from traditional thought, emotions and values to rational modes of thought that favour efficiency, predictability and the use of non-human technology for labour instead of human workers (RITZER, 1993). Ritzer also claimed that this rationalisation was becoming inherent to society, more prevalent in the era of globalisation, dominating “more and more…

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    based on George Ritzer’s ‘An Introduction to McDonaldization.’ Within the article, Ritzer aims to discuss the emergence of McDonaldization into society and the ways in which McDonaldization has become a staple in cultures within society such as popular culture and displays the process in which principles in McDonaldization theory are seen to have dominated every aspect of society, besides fast food. Throughout the paper, Ritzer describes the influence McDonaldization has had on society and the…

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    Technology has advanced so well and has taken over the world by making it possible to avoid the long lines at restaurants by online reservation, shop for new clothes and groceries without leaving the comfort of home, and manufacture of airplane parts with a click of a button using 3D printing technology. Through this, it is no surprise that society has grown to prefer fast and easy results which save time and energy over slow and complicated. This is the main point of mcdonaldization, which is…

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    Introduction The idea that McDonaldization is an inexorable phenomenon is an erroneous claim, which fails to take into consideration the political and socioeconomic dichotomy that exists independently from it. To fully appreciate the dynamism and influence of the establishment heads of the world, the examination of the concept of McDonaldization becomes a decent portrayal of their overwhelming power, while in the same instance disclosing the actual insignificance of such a system of…

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    The trend of McDonaldization in society is characterized by its progression towards an increasingly rationalization of work. The key elements of rationality as outlined by George Ritzer are “efficiency, predictability, calculability, substitution of nonhuman for human technology, and control over uncertainty” (Ritzer 1983). In modern western society, the rationalization of society can be seen most evidently in the fast food industry, which led to the name McDonaldization. In the following essay,…

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    Response Paper: The McDonaldization of Society George Ritzer is a Professor at the University of Maryland and has received the American Sociological Associations Distinguished Contribution to Teaching Award. Among being a professor, he has also written books in theory to Sociology, one of them being McDonaldization of Society. In our modern society, technology has become such a huge part of our everyday lives. For example, you hear people saying, “Google” something or did you “blog” about it.…

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    “McDonaldization occurs when a culture possesses the characteristics of a fast-food restaurant.” (Wikipedia.org p.1). Basically mcdonaldization is when a culture begins to grow exponentially like a fast food restaurant might. McDonaldization is highlighted in 4 major areas: Calculability, which says that the goal should be quantifiable rather than subjective; Efficiency, which is the fastest way to accomplish a task; Technology, where a business can gain more control by utilizing today’s…

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    The world today has become faster than ever with the flow of information right at our fingertips, and it has truly become an essential factor to take into account in our daily lifestyle. From fast food restaurants to online shopping, nearly everything has become such a quick breeze to accomplish. McDonalds has become one of the most success icons in the fast food industry causing sociologist, George Ritzer, to coin the term McDonaldization. McDonaldization is any institution or organization that…

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    Mcdonaldization Analysis

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    In today’s society, it is hard to go about one’s daily life without falling victim to the adaptation of fast food processes. Not only is this prevalent in fast food chain restaurants, there is a loss of human uniqueness when it comes going to appointments, shopping, and other mundane activities. In The McDonaldization of Society by George Ritzer, there are four different concepts tackled that explain the way society is falling victim to McDonaldization. It has become the duty for various…

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    Mcdonaldization

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    effectively as possible. While the latter tends to sound extremely positive and implies very few negatives there are some very important points to note. The over use McDonaldization in recent decades has led to people becoming less skilled and depending on mass industries to supply for them. Prior to the surge in McDonaldization people carried out the majority of household chores and tasks themselves. For example, in the majority of family homes people cooked for themselves and their…

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