The Importance Of Mcdonaldization

755 Words 4 Pages
This article is based on George Ritzer’s ‘An Introduction to McDonaldization.’ Within the article, Ritzer aims to discuss the emergence of McDonaldization into society and the ways in which McDonaldization has become a staple in cultures within society such as popular culture and displays the process in which principles in McDonaldization theory are seen to have dominated every aspect of society, besides fast food. Throughout the paper, Ritzer describes the influence McDonaldization has had on society and the ways in which this has spread to other aspects within society such as the media, and the ways in which McDonaldization is seen to be the driving force behind the huge success of McDonalds worldwide. Ritzer discusses how McDonaldization …show more content…
(Ritzer, G. (2004). An Introduction to McDonaldization. The McDonaldization of Society. N/A (5-6), 1.) This is seen to describe how McDonaldization is comprised of a process which enforces four principles that make up the theory: efficiency, calculability, predictability and control. These four principles are what create McDonaldization and is used to analyse and dominate sectors within American society, most notably within the fast food industry. McDonaldization theory was founded by George Ritzer, who remodelled it based upon Weber’s rationalization theory. Rationalization is defined as ‘the substitution of logically consistent rules for traditional (or illogical) rules.’ (N/A. (N/A). What is McDonaldization? Available: http://www.mcdonaldization.com/whatisit.shtml. Last accessed 14th July 2017.) Ritzer draws comparison from Weber’s rationalization theory to McDonaldization as he views it as any task from McDonaldization can be rationalized. He proceeds to explain this by discussing how McDonaldization views tasks as being able to be carried out by using premeditated and rational thoughts to successfully complete tasks, as opposed to using emotional thoughts. This has led some to argue that classical sociology is still relevant in today’s society due to Ritzer using Weber’s …show more content…
This is due to the fact that the process whereby McDonaldization acts upon has been seen to influence and dominate different aspects of American society from fast-food industry, most notably the success of the McDonald’s franchise to travel, the education system, religion amongst many other features within society. The four principles which operate McDonaldization have acted upon the global phenomenon status it has achieved, Ritzer discusses in the article how due to the principles of McDonaldization’s success, other business have now followed suit. ‘We want to be thought of as a sort of McDonald’s of toys’ said the vice chairman of Toys R Us. (Ritzer, G. (2004). An Introduction to McDonaldization. The McDonaldization of Society. N/A (6-7), 1.) The influence of McDonaldization has resulted in the theory occupying a central role when discussing American popular culture due to the imprint it has left in the McDonald’s franchise most notably, by instilling principles in the business when completing

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