Defining Mcdonaldization And Its Effects On Individuals And Society

Great Essays
Defining “McDonaldization” and
Its Effects on Individuals and Society
McDonald's has become the essence of our laziness and childhood obesity. In our society, Wendy's Old-Fashioned Hamburgers has had to change their focus to giving the buyer a higher quality product in a fast amount of time. Wendy's still caters to a McDonaldized society in terms of giving them a meal as fast as possible but making quality their number one priority to give people a feasible option from McDonald's.
First, before I discuss the impact of McDonaldization on the individuals and society. I will define what McDonaldization is. McDonaldization is the process by which the principles of fast-food restaurants are dominating more sectors of American society, as well
…show more content…
The modern society is an on-the-go, fast paced environment which values suitability. I am no exception to this phenomenon. When I go to the grocery store I just want to get my groceries, or whatever item I came for, and go. I am trying to not to create personal relationships with the individuals, who serve me my food or ring up my groceries. The ability to conveniently and rapidly complete everyday tasks gives me more time to do the things that I care about. Occasionally, I have time to take my dogs for a walk. And, I try to find time to go to the movie theaters with my family. Perhaps this would not be possible without some degree of …show more content…
Consumers, especially, have a choice with the way they handle McDonaldization. After all, the ultimate choice is theirs. If they have a prominent level of distain for McDonaldized organizations they can simply abstain from condescending them. In my opinion, the most significant step is to avoid the invasion of McDonaldization into one's own life. My family has done things such as avoiding fast-food meals and outings. I think this has helped my family develop a strong, healthy relationship in our personal lives.
Employees of McDonaldized systems, on the other hand, have a very inadequate amount of freedom when it comes to dealing with McDonaldization. Lower level employees only have one option for dealing with McDonaldization, which is going back to school. McDonaldized organizations, and their mind-numbing, ordinary jobs, are here to stay. For many the last line of security is education. I am going to school so it won’t be difficult to find a job. Those employed in McDonaldized jobs are equipped with their creativity and critical thinking skills, which will help them survive for the

Related Documents

  • Improved Essays

    In Amitai Etzioni’s essay, “Working at McDonald’s”, he boldly opens with “McDonald’s is bad for your kids. I do not mean the flat patties and the white-flour buns; I refer to the jobs teen-agers undertake, mass-producing these choice items.” His essay, through an eye-opening perspective, convincingly outlines how McDonald’s and fast food restaurants alike are bad for teenagers. With his strong use of comparing and contrasting traditional thoughts of teenagers in the fast food workforce versus his perspective of the effect of fast food restaurants, evidence based studies with statistics, and organizational flow, he clearly shows a perspective rarely touched on by many.…

    • 736 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Mcjobs By Eric Shlosser

    • 721 Words
    • 3 Pages

    While McDonald’s has made many kids happy, and is a go to fast food store for many people, the fast food chain isn’t as great as some people think it is, and it has many negative effects on America. In the non fiction text, ”McJobs”, by Eric Schlosser, he reveals some of the dark secrets from how they treat their workers, to how this fast food chain effects suburban areas. McDonald’s is taking control of teenage workers just because they are easier to control, and they think they can just get away with paying them minimum wage. Also, they are ruining peaceful suburban areas and farmland just so they could put up more stores. Family run business are being forced to close down because of competition from the big chain stores.…

    • 721 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In “Working at McDonald’s,” Amitai Etzioni argues that McDonald’s is “bad for your kids” and doesn’t provide essential skills that they can utilize in the future. The author states McDonald’s is not educational and kids are not participating in school activities as working part time at McDonald’s is diverting their attention away from essential learning experience. The author goes on to explain teens are working long hours and supervision is often “tight and woefully inappropriate.” For example, to keep costs down “teens are supervising teens with often no adult on the premises.” Etzioni suggests parents should not assume teen employment is educational and can be easily abused.…

    • 216 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Working at McDonald's In the article “Working at McDonald’s” Amitai Etzioni argues how many high school juniors and seniors have a part time job. Saying that like McDonald’s are bad places to work which are non-educational. Some reasons are, that everything is already setup in places like McDonald’s not giving teens room to be creative and think outside the box.…

    • 1262 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In the twenty-first century we have become ingrained in a culture through which McDonaldized systems (through rules, regulations and scripts), have ultimately come to threaten the ability of those involved to think intelligently (Ritzer, 1998). It is clearly dehumanizing to find oneself mindlessly functioning like a robot within corporately structured systems. Chipotle's advertisement (2013), promotes themselves as a company that has been able to detach from the demanding, hegemonic structure, which further promotes an image of the company that is not “real” or “true”. McDonaldization of the food industry and the lack of control a person has over what is in the food they eat has created a runaway juggernaut.…

    • 613 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Although this seems to be a perfect opportunity for children to learn work skills and gain independence from their parents, Etzioni doesn’t believe so. He gives reason to why fast-food jobs like McDonald's tend to be detrimental to student’s personal growth. In his essay,…

    • 540 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the novel Reframing Organizations: Artistry, Choice, and Leadership, the authors, Lee G. Bolman and Terrence E. Deal, propose utilizing frames to examine the effects of sociological phenomenon’s, such as McDonaldization, on society. Frames are essentially alternate points of view which people can use to translate circumstances, influence judgements, analyze organizations, etc. The author suggests four frames: the structural frame, human resource frame, symbolic frame, and the political frame. I feel that the structural, human resource and symbolic frame are helpful in breaking down McDonaldization.…

    • 224 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Life gives teens a huge wakeup call on how little McDonalds prepared them for a real job. All in all working at jobs such as McDonalds in high school can be a really harmful thing. Yeah, the money is really nice but is it really worth it? The lack of education they provide does little to nothing for teens now and later down the road.…

    • 627 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    McDonaldization may not always include the most healthy or moral option but in most cases its provides the most efficient way to get something done. The actual restaurant McDonald's for example does not provide the most healthy food options but it does provide a very efficient and easy way to serve food that people will eat, fast. The organization of McDonaldization is also a pro. Establishments that use concepts of McDonaldization often have very organized ways of doing things, such as a assembly lines, refined technology and innovative work philosophies. Low costs are also another advantage since the materials used are usually uniform and in bulk.…

    • 524 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    There are four main points of McDonaldization; efficiency, calculability, predictability, and control. Efficiency places an importance on time and cost and using as little of both as possible whatever the outcome is. Calculability has to do with the quantity of an item or how much it costs and how much emphasis is put on it. When there is attention brought to the quantity then it’s very possible that the quality will be lacking due to less time being spent on an individual order. Predictability has to do with the consistencies carried across many fast chains.…

    • 707 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    As I need to start, this article is about the book which is called 'The McDonaldization of Society' ,that was written by George Ritzer, is not directly about the McDonald's. Actually Ritzer wanted to analyse the societies of modern period and he used McDonald's as an instrument to simplify the thoughts of his about the rationalization of modern society and to reach to readers. In this essay I will try to tell you that what does he mean while using this instrument? According to Ritzer, McDonaldization is continuation of the Max Weber's theory of rationalization. Also according to Weber, rationality is the thing that people are seeking efficient tool for a specific purpose and it is shaped by regulations and by larger social structures.…

    • 693 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    McDonaldization Christopher Rivers DeVry University McDonaldization Let’s take a few seconds to think about how McDonaldization has made your life better. For example; online shopping, self-checkout, online education, communication, and even the way we travel. Even though McDonaldization costs thousands of people their jobs, McDonaldization helps businesses thrive because it’s far less expensive, with more control means there’s fewer human errors, and more is done in lesser time. McDonaldization is a term use by sociologist, George Ritzer in his book titled The McDonaldization of Society (1993).…

    • 1518 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    Era Of Mcdonaldization

    • 1189 Words
    • 5 Pages

    To what extent is ‘Mcdonaldization’ a threat to local and national cultures in the era of globalisation? The term Mcdonaldization was first used by sociologist George Ritzer in his book the Mcdonaldization of Society (1993). In his book, Ritzer reconceptualises the idea of rationalisation, using the fast food restaurant Mcdonalds as a model to illustrate how society has become rationalised; moving from traditional thought, emotions and values to rational modes of thought that favour efficiency, predictability and the use of non-human technology for labour instead of human workers (RITZER, 1993). Ritzer also claimed that this rationalisation was becoming inherent to society, more prevalent in the era of globalisation, dominating “more and more…

    • 1189 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    The advantages that one could see in McDonaldization in today’s modern society is how quickly a task can be done, so customers get the food they predictability want and get onto the next task they have for their busy life. Furthermore, to achieve predictability, a rationalized society emphasizes discipline, order, routine, and consistency operations. Which in return offers control over the situation or people. A disadvantage of McDonaldization would be the quality of the product, because fast-food restaurants simplify products. For example, instead of using healthier food, the company will buy the cheapest food to cook faster meals.…

    • 1708 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    It is based in the United States and has been operating in the quick service restaurant chain industry for almost 80 years (Bhasin, 2017). It has consistently changed into a main fast food restaurant by developing branches in various sections of the country and also in the foreign markets. McDonald’s is a major brand that is recognized globally considering that it has constantly sustained its standards in the delivery of quick services regarding their food serving to their consumers. A recent study has approximated that in the United States only, the company serves not less than 60 million consumers each month, a determinant of how huge McDonald’s is in the industry (Bhasin, 2017). McDonald’s is among the major fast food chains in the industry and the top competitors of Dunkin…

    • 1411 Words
    • 6 Pages
    Improved Essays