Graphic design

display your signs and other promotional materials. Not only do they stand up under daily use, but they do so in an attractive, transparent manner. Also, Acrylic Display Industries offers a variety of holders that range from wall-poster and frame designs that are ideal for signs to outdoor brochure displays to provide promotional information to customers in all types of weather. Examples of Acrylic Sign Holders A3 Landscape Wall-Mount Poster Holder measures 442-mm W by 330-mm H. It loads on…

If advertisements were compared to side by side, a pattern of techniques to promote the products would start to emerge. Strategies such as having professionals or celebrities endorse the product and getting customers to give reviews for credibility, or using language as a tool to make claims that may or may not be true, sound convincing. “The Onion” parodies these ploys in an article in order to show how pretentious and unreliable adverts can be. To begin with, the article addresses the overused…

There are many different ways that advertisements appeal to their audience. Advertisers use a combination of techniques, images, and diction to draw in their audience and achieve a certain feeling. When words and colorful images combine, advertisements can be very appealing to all ages. Ads draw on the viewers emotion in order to catch their attention. In these two advertisements about hand sanitizer, the creators used two distinct techniques to appeal to the audience. Both the ads use images…

This advertisement is presented toward males. The words in the printed ad confirm by saying "Don't be THAT guy". Young women are able to relate to an advertisement featuring a woman in a position to be taken advantage of, whether they have personally been a victim of sexual assault or in another less than desirable position. Young men are also able to relate to the advertisement being presented to them directly as a result of being in a position to take advantage of a woman and their choice as…

In all of its various forms and shapes, the human figure bombards the public at all times. Most products are marketed using a spokesperson. To watch television or a movie means observing a plethora of figures. That exposure increases when walking into a classroom or store. Recently, the representation of these countless figures has come into question. Is the depiction accurate? Furthermore, does it need to be accurate? How does that depiction change behavior? In particular, representation of…

Celebrities nowadays are seen all over the television, advertising everything from soap to a brand new car. Sue Jozui in her passage states that celebrity-endorsed products should be boycotted and have certain laws put on such advertisements. The article supports her stance by first listing the things that celebrities endorse, as well as the way they promoted. She continues by supporting her reason behind why celebrities should not promote a company’s product. The author’s purpose is to strongly…

Gertrude, Lanform’s daughter, Neal turned The Columbian Hat Company into Columbia Sportswear. For more than 70 years Columbia Sportswear has been making gear so that the Pacific Northwestern can enjoy the outdoors. Columbia Sportswear mission statement: design and deliver authentic, outdoor, high-value products for active consumers of all ages. They create no-nonsense apparel and footwear to keep you warm, dry, cool and protected no matter…

On any given day the average American is bombarded with hundreds of advertisements. These can be found on massive billboards while driving, on the internet, on television, and on just about every other medium. Advertisements aim to cause their audience to go out and do one thing or another, whether that be to buy a product or join a cause. Either way, all of these companies and groups who produce advertisements, tend to rely heavily upon the rhetorical appeals, ethos, pathos, and logos, to…

Pepsi’s commercial including Kendall Jenner appeals to viewers via logos through logical fallacies. Specifically, they are using emotion, authority, and popularity to sell their soda. The point of my paper is to explain how Pepsi tries to attract viewers attention in this commercial. After reading my paper, I want my readers to have a better understanding of the tactics that Pepsi uses in this commercial. Before choosing my final topic, I pondered using a commercial about domestic violence, a…

In today’s world, advertisements are one of the most powerful tools aimed to persuade people to behave or act in a certain way. Marketing agents around the world are trying to make the best advertisements that will be persuasive and will direct people towards some ideology. The majority of the advertisements are aimed to convince people to buy a certain product. Because TV and radio channels as well as newspapers are the most popular media sources, corporations find that they are also the best…