Graphic design

Consumers are like roaches. We become immune to the clutter of ads that surround us, much the way roaches do to a bug spray. Advertisers are consistently trying to break through this immunity and create a new atmosphere. To do this, they need to target the right audience in the right media, and include the key idea. During the analysis of the new Incredible Edible Egg advertisement, it can be noted that the advertisers use visual appeal, memorability through subtle humor, and good health to…

Body image is defined as how one views their own body, for example, how it looks, how it feels and how it moves. One’s perception of their body is molded by insight, emotion, and physical perceptions, but can change depending on the mood and environment. Because adolescents undergo significant physical transformations to their bodies during puberty, they are likely to experience highly distorted images of their bodies. Body image is strongly affected by self-esteem and more so than by…

The first advertisement is the Geico ad which is titled, “The Villain Presentation”. This commercial is obviously trying to sell car insurance but is using a different technique. When the advertisement starts off you don't know what the advertisement is for. It sort of sparks the viewers interest. The first time I saw this advertisement on TV I was so confused and thats what made me watch it all the way through. They use that catchy phrase at the end which simply means spend 15 minutes with…

Advertisements are always full of propaganda, that's how they try to get you to buy their product. They bend the truth, or try to make things seems appealing. This is never more true than in the cigarette ads of the mid 1900’s. At first glance you can already see how things are warped, simply because we were taught better, but back then they didn’t know. It wasn’t until these ads were outlawed in some places that we began to see how false they really were. Looking at this ad, the first thing you…

Advertisements are a form of art that casts a shade of light on products.In order stand out, companies attract consumers by forming generalizations, ex Beauty products or certain beverages…Products like these influence the minds of culture and define what is the social norm for behavior. These products listed are wrongdoers of the advertising system by forcing gender roles and asserting claims that are false but purporting them as truth. In the Dr.Pepper 10 commercial , a Brawny, tough as nails…

Advertisements don’t always display a certain product, sometime they can be used to show an idea. During the first World War, the U.S. Food Administration printed advertisements with a women dressed in the American flag to convince the American public to save food. With this woman telling the American public to save on food, the U.S. was better able to supply their troops with food for the war. The U.S. Food Administration ad’s space is mainly taken up by the woman in a dress and cap with the…

is and her white tank top really puts in effect the contrast between subject and background. The space is also important because within the frame it is just her and the beach. She is up close to the camera and the beach isn’t far either. One main design principle that is prominent is alignment. She is always right in the center of the camera. Like all the commercials, there are visual and gestural features within the commercial. She suggests sex or shows off her sex appeal while eating. Even…

We look at ads everyday but do we actually took some time to know the meaning behind the ads? That is what I want to talk to you about; why, how and what make an adverts so appealing and so speaking about these three things well figure out what make adverts look good to the public eye. The advertisement uses pathos, ethos, and logos to appeal to the target audience. The ad I’m analyzing is by McDonalds and it was first made debut on February 2012. The commercial was title “First Day”, it was…

“Advertising: the science of arresting the human intelligence long enough to get money from it” (Leacock, brainyquote n.d.). Today's culture is completely oblivious to the thousands of ads we see everyday hidden within our favorite tv shows, social media apps and music. Teens in today’s America spend around nine hours a day on social media taking in all of these advertisements. This certainly is not lost on the advertising industry. Last year 23.68 billion dollars were spent to put their ads on…

Many famous individuals advertise their money, body, and materialistic items for show. People use Instagram and Twitter frequently, to follow celebrities that they look up to. They often dream of changing themselves to look like their favorite celebrity. People walk into different stores, see magazines with celebrities they wish they could look like, which results to them buying it. Little do they know, these advertisements are affecting our beautiful women in various ways. No one ever…