Advertisement Analysis: 'Don T Be That Guy'

This advertisement is presented toward males. The words in the printed ad confirm by saying "Don't be THAT guy".

Young women are able to relate to an advertisement featuring a woman in a position to be taken advantage of, whether they have personally been a victim of sexual assault or in another less than desirable position. Young men are also able to relate to the advertisement being presented to them directly as a result of being in a position to take advantage of a woman and their choice as being in control of that situation. This advertisement gives us the opportunity to look at the scene as an outsider, we are able to view it from both sides of the spectrum, and we are able to decide whether the woman In the advertisement has the possibility of becoming a statistic based on our own actions.

This advertisement has the ability to persuade the viewer in many ways. As a female, it is easy to view it and think back to a time a similar thing has occurred. A female is also able to view it and take precautions in the future when she …show more content…
It supports this claim by giving us a photo of a scenario, we have a living room setting and a woman who is alone. The woman is wearing a dress & tights, her heels are on the floor beside the couch suggesting she just returned from a night out. She is clearly intoxicated and unconscious, this is proven by the wine bottles surrounding her on the floor & her hand that has fallen off the couch is cradling an empty wine glass. Sex with a woman who is unable to consent is considered rape, or sexual assault. The text within the photo states "Just because she isn't saying no.....doesn't mean she is saying yes. Sex without consent = Sexual assault. Don't be THAT