COMPANY MISSION, PRODUCT, HISTORY
Lululemon athletica Inc. was founded by Dennis “Chip” Wilson back in 1998. Wilson devised the idea of the athletic wear by the increased female participation in sports and in accordance to his believes in yoga as the optimal way to maintain athletic excellence into an advanced age. The first official Lululemon store opened in 2000 in Kitsilano, a beach neighborhood in Vancouver. This first store served as more than just a clothing store. They served the community by offering a variety of healthy living things such as nutrition, running, biking and of course yoga. It wasn’t until 2003 that Lululemon first entered the United States market. From there they expanded throughout North America and overseas and announced …show more content…
Today they have a powerful mission statement which states that, they create components for people to live longer, healthier, fun lives. They do this by making technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits.
Columbia Sportswear all started from a small hat distributorship in Portland, Oregon which was originally named Rosenfeld Hat Company. This was until Paul Lanform bought it and renamed it, The Columbia Hat Company; for fear that the name could hurt sales. In 1963 Neal Bole, Lanform’s son in law, took control of the family business. With the help of Gertrude, Lanform’s daughter, Neal turned The Columbian Hat Company into Columbia Sportswear. For more than 70 years Columbia Sportswear has been making gear so that the Pacific Northwestern can enjoy the outdoors.
Columbia Sportswear mission statement: design and deliver authentic, outdoor, high-value products for active consumers of all ages. They create no-nonsense apparel and footwear to keep you warm, dry, cool and protected no matter …show more content…
One product both brands as well as many other brands offer is yoga pants. This is dangerous to one another because unless the demand for yoga pants is increasing, additional capacity holds consumers’ costs down. This results in less revenue and lower returns for the competing firms. There are two factors which determine the likelihood of a firm entering an industry; barriers to entry and the retaliation expected from current industry participants. Lululemon: The threat of new entrants is moderate. There are advantages to be had from economies of scale. Lululemon can create low upfront costs by outsourcing all of their manufacturing overseas. However, this can be very difficult when trying to gain access to distribution channels. But with the help of the internet, retailers are able to reach customers
Lululemon athletica Inc. was founded by Dennis “Chip” Wilson back in 1998. Wilson devised the idea of the athletic wear by the increased female participation in sports and in accordance to his believes in yoga as the optimal way to maintain athletic excellence into an advanced age. The first official Lululemon store opened in 2000 in Kitsilano, a beach neighborhood in Vancouver. This first store served as more than just a clothing store. They served the community by offering a variety of healthy living things such as nutrition, running, biking and of course yoga. It wasn’t until 2003 that Lululemon first entered the United States market. From there they expanded throughout North America and overseas and announced …show more content…
Today they have a powerful mission statement which states that, they create components for people to live longer, healthier, fun lives. They do this by making technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits.
Columbia Sportswear all started from a small hat distributorship in Portland, Oregon which was originally named Rosenfeld Hat Company. This was until Paul Lanform bought it and renamed it, The Columbia Hat Company; for fear that the name could hurt sales. In 1963 Neal Bole, Lanform’s son in law, took control of the family business. With the help of Gertrude, Lanform’s daughter, Neal turned The Columbian Hat Company into Columbia Sportswear. For more than 70 years Columbia Sportswear has been making gear so that the Pacific Northwestern can enjoy the outdoors.
Columbia Sportswear mission statement: design and deliver authentic, outdoor, high-value products for active consumers of all ages. They create no-nonsense apparel and footwear to keep you warm, dry, cool and protected no matter …show more content…
One product both brands as well as many other brands offer is yoga pants. This is dangerous to one another because unless the demand for yoga pants is increasing, additional capacity holds consumers’ costs down. This results in less revenue and lower returns for the competing firms. There are two factors which determine the likelihood of a firm entering an industry; barriers to entry and the retaliation expected from current industry participants. Lululemon: The threat of new entrants is moderate. There are advantages to be had from economies of scale. Lululemon can create low upfront costs by outsourcing all of their manufacturing overseas. However, this can be very difficult when trying to gain access to distribution channels. But with the help of the internet, retailers are able to reach customers