Customer service

Compare between alternative perspectives on business model. (Chapter 2) [3 Marks] First of all, I want to identify the business model which is a summary of how a business will generate a profit by identifying the core product or service value proposition, target customers in different markets, position in the competitive online marketplace or value chain and its revenue and costs. The business model can be viewed by three perspectives. Here are the three alternative perspectives on business…

Bank of America The customer service department of Bank of America has one of the lowest ratings in banking customer service and has for several years. The main complaints are with the customer phone service, but many customers also complain of unnecessary account fees. As an I/O consultant for the Bank of America, I will do a needs assessment to determine if training can resolve the customer service issues. The purpose of a training needs analysis (TNA) is to evaluate the organization’s…

and marketing activities have been evolving over time becoming very complex and customized in order to better satisfy the needs and wants of consumers. Not only do these strategies and activities focus on the functional attributes of products and services but also on the intrinsic values and experiences they are able to provide, which nowadays constitute the determinant factors affecting the consumer’s final choice of purchase. The ability to build a distinctive brand with a strong and unique…

Heinrich Hellmann, who used a cart driven by horses to deliver packages around the town of Osnabrueck. Several generations later, his great-grandchildren, own and run the company with a global network of 19,300 employees in 157 countries. Products and services offered • Customs clearance • Freight forwarding – air, road and sea • Contract logistics • Ecommerce solutions What is ecommerce? Electronic commerce is the term for business or commercial transactions that involves the transfer of…

The purpose of this essay is to compare the rooms marketing of two 5-star accommodation properties web-based marketing of their room’s product and service. This essay will brief about the property’s philosophy and brand values, the property’s target market, guest expectation regarding Room Division products and services, tangible and intangible elements of Rooms Division and decide and justify which property has the best official website to tempt guest. The Rooms Division consists of two…

Starbucks. There were three key elements Starbucks had built on as experiential branding strategy: great coffee, service philosophy, and physical atmosphere. When everyone was enjoying 11th sequent year of 5% comparable store sales growth, Christine Day, senior VP of administration was concerned about the decline of customer satisfaction degree and how to launch her plan to increase customer satisfaction. The purpose of this case analysis is to address the major factors of the current problem…

measure marketing strategy, and recommend appropriate metrics to use for 3M. The Importance of Metrics Performance metrics have the ability to evaluate and measure an organization’s performance in different areas of interests such as, R&D, innovation, customer satisfaction, an organization cultural, etc. The importance of metrics when implemented within an organization can support innovation and marketing drivers for quantifiable innovation (Kaplan,…

offering low prices or specialized products and services (Parnell, 2014, p. 184). According to Parnell (2014), the resulting competitive strategies described by Porter are: low-cost (no focus), low-cost (focus), differentiation (no focus), differentiation (focus), low-cost/differentiation (no focus) and low-cost/differentiation (focus) (p.…

United Parcel Service(UPS), the world’s largest ground and air package-delivery company and a provider of supply chain management solutions. It delivers nearly 16.3 million packages and documents every day in the United States and more than 220 other countries. UPS spends more than $1 billion each year to maintain a high level of customer service while keeping costs low and streamlining its overall operations. (Laudon,2016) The growth strategy at UPS emphasis on entering into new markets and…

international shipping, freight and courier services at economical charges (DHL, n.d). The company, DHL is also one of the biggest companies providing a value added services to the people worldwide wherein DHL plays a vital role in improving people live by making a deep connection between people, prosperity and trade with an objective to provide a better transferring of goods, effective filling of document to satisfy the need and wants of the customer (DHL,n.d). The head quarter of DHL is…