Hellmann Worldwide Case Study

1219 Words 5 Pages
Introduction
Hellmann Worldwide is a logistics solutions provider from Osnabrück, Germany which was founded in the year 1871 by Carl Heinrich Hellmann, who used a cart driven by horses to deliver packages around the town of Osnabrueck. Several generations later, his great-grandchildren, own and run the company with a global network of 19,300 employees in 157 countries.

Products and services offered
• Customs clearance
• Freight forwarding – air, road and sea
• Contract logistics
• Ecommerce solutions

What is ecommerce?
Electronic commerce is the term for business or commercial transactions that involves the transfer of information across the Internet.
E-commerce may feature some or all of the following:
• Online shopping web sites in B2C
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(Only applies to contract logistics customers who store their products in warehouses owned and operated by Hellmann)
Hellmann e-commerce team has started developing a new interface, integrated with both our warehouse management system (WMS) and the shippers order receiving systems.
This system is displayed as a web portal to the consignee wherein he/she can place orders through an online shopping site, much like Souq.com or ebay.com.

Various features include:
• Real time stock count of each item displayed to the consignee on the site
• Full pricing information
• Automatic shipping invoice/packing list creation at the time of checkout
• Full item details such as dimensions, weight etc.
• Pictures of each item provided by the shipper
• Drag and drop feature which allows consignees to drop items easily into their shopping
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Bulk cargo received by shipper in our warehouse
2. Cargo is placed in pallet positions and racks
3. When required, consignee places order via email to shipper with relevant POs
4. Shipper creates invoice/PL and sends the same to HWL via email for pick and pack process
5. Cargo then follows standard export procedure and is exported to consignee.
The current process mentioned above involves heavy contact between the shipper and the consignee via email. Once both parties have agreed, only then does the shipper create the shipping documents (invoice/packing list) which are then forwarded to the agent (Hellmann) to proceed with the standard export procedure.
Cleary, a huge time gap is created due to the heavy reliance on email communication which can be hampered by misunderstandings with language and holidays/weekends as the shipper and consignee are in different regions throughout the world.
E-Commerce Solution (To-Be) Process
1. Bulk cargo received by shipper in our warehouse
2. Cargo is placed in pallet positions and racks
3. When required, consignee places order via the web shop
4. Once consignee checks out the order, the invoice and packing list and created at the same

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