Consultative selling

    Page 9 of 15 - About 149 Essays
  • Analysis Of David M. Holley: A Moral Evaluation Of Sales Practices

    Sales practices have many ethical issues specially if sales incentives are involved. It is easy for salespeople to forget that the person that they are dealing with has rights as well as them. In this case of Olivia and Nina were involve in an ethical issue where Olivia chose to benefit herself over her customer. Olivia did not treat Nina ethically because she offered a camera that did not benefit the customer, in this case Nina, instead Olivia chose to benefit herself. According to David M.…

    Words: 946 - Pages: 4
  • What Makes A Successful Event

    What is it that defines a successful event? Attendees should walk away feeling they got great value for their time and monetary investment. Workshop presenters should hope to be invited back. The overall event should pay for itself so it doesn't lose money and can be put on again in future. 7 Characteristics of a Successful Event Even though success may be hard to measure, there are some things that you can aim for and achieve that will show you had some successes with your event. Successful…

    Words: 873 - Pages: 4
  • HP Case Summary

    With the objective of finding growth opportunities and reducing sales and support costs for HP’s CSO, the company has performed audits on their enterprise customer management strategy. While the current approach has been successful, Diaz wants to further identify the commissioned gaps, weaknesses, and opportunities of altering the current system. Before acting upon the recommendations presented by the audits, Diaz must decide if HP is ready for more change and if the changes would results in…

    Words: 979 - Pages: 4
  • The Company Culture: The Lincoln Electric Company

    The Lincoln Electric company has had, for many years, a very peculiar organizational culture which seems to fall in the Team and People oriented culture profile. Having these organizational characteristics means that the company places a lot of attention on customer and employee satisfaction. The pay packets and bonuses offered at Lincoln Electric are much higher than those offered at other, similar, companies. Also the working hours at Lincoln Electric are slightly less than those at…

    Words: 732 - Pages: 3
  • Relationship Between Marketing And Customer Satisfaction

    In 21st century, modern technology is developed fast and fast. Increasingly numbers of using technology in the workplace nowadays. Using of modern technology in the service in order to help customer becomes popular in the marketing. Also, managing technologies for providing high-quality customer supports creates a complex challenge (Froehle, 2006). To understand how to use the technology properly in the service for the sake of improving customers’ satisfaction is one of the issue of lots of…

    Words: 734 - Pages: 3
  • Case Study Of IKEA

    shops in 40 different countries around the world. The founder, Ingvar Kamprad, was born in Småland in southern Sweden in 1926. He has had an entrepreneurial mind since young. At the young age of five, he started selling matches, even buying in bulk and earning profits, gradually selling more items.…

    Words: 1647 - Pages: 7
  • Online Customer Relation Case Study

    It is identified that the odds of selling to current consumers are much wider than those to sell to a new client, bringing the commercial cost is much lower. The supposed cross-selling is to influence the customer relationship to give a service or product complementary to that purchased (Oncioiu, 2013). Businesses implement knowledge to provide excellent service…

    Words: 731 - Pages: 3
  • Implications Of Customer Dissatisfaction

    consumer satisfaction = improvement / understood all Marketing strategies founded on segmentation STP, training and positioning. A corporation that discovers exclusive wants and companies in the superior method, and then to position their offer in order that the target group of .For a company the organization uncommon variety and photo detects does a terrible job of poisoning, the market is burdened will be aware of what to count on .If a organization does an Quality job of positioning is the…

    Words: 1307 - Pages: 6
  • Wholesale Shopify Store Case Study

    Firstly, should you sell wholesale? Distributing products via wholesale can be a great way to grow your business. By giving retailers the opportunity to buy your products in bulk at trade price means your products are on-route to a stocked shelf. It’s a great way to reach a whole new group of potential customers. There are additional concerns such as building relationships with stockists and keeping your inventory stocked, however, visibility at a high street department store will give your…

    Words: 763 - Pages: 4
  • EOQ Formula Vs Eoq Formula

    As we have seen earlier the business has developed a new product but has no idea how many units to produce. The best estimate is to get the input of the sales team who collates all the potential sales volumes from their respective customers and then build it up to get a total volume of units required. This can be done by region, by country, by area all depending on the size of the business. This is still a very risky way of getting information because some customers will want to buy the product…

    Words: 732 - Pages: 3
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