Consumer electronics

    Page 1 of 50 - About 500 Essays
  • Samsung Electronics Case Analysis

    Samsung electronics has been around for decades and has expanded in many ways. In 1938 Lee Byung- Chul founded Samsung Electronics, originally manufacturing televisions, calculators, refrigerators and etc. In 2012 it was known as the one of the largest conglomerate companies that had an overall revenue of $248 billion. To become a conglomerate, a company must enter an industry that has no relationship to the industry in which it currently operates. Samsung became a conglomerate because it was involved with different industries such as electronics, chemicals, shipbuilding and construction. At first, being conglomerated may attract consumers, however it can also reduce company sales and management can experience difficulties with industry knowledge. Throughout the years, Samsung has been leaning towards becoming a highly diverse company. They want to fully utilize their existing resources and capabilities. Samsung 's main core competencies are technology leadership, innovative culture and customer satisfaction. For instance, Samsung launched its first mobile phone in 1980, which wasn 't very successful because of the quality. Due to the embarrassment and poor quality of the phone, the chairman sets fire to 150,00 mobile phones to show his disappointment. After that downturn, Mr. Lee Byung knew he had to increase the culture and…

    Words: 769 - Pages: 4
  • Electronic Consumer Behavior Analysis

    Having lived in the United States, Ohio, for all my life experiencing everything that is available to purchase and use in the electronic world. It is no wonder to me that families now a day are not connected personally, as they were twenty years ago. With children having some form of an electronic, devise in their hands all day long. Unfortunately, I am a parent who has fallen into that trap. Both of my older boys had cell phones when they were in Jr. High School but not until they participated…

    Words: 753 - Pages: 4
  • Consumer Electronics Show Insane

    Sarah, That's insane that the Consumer Electronics Show took up space of two million square feet, thats enormous! I didn't know Audi, a automobile company attended this event, that's actually pretty cool because many car companies are implementing various technology features into their vehicles, some even making them in their standard models, but it's understandable why some companies such as Audi, Mercedes, BMW don't put all their features in their standard models since it's a luxury and they…

    Words: 386 - Pages: 2
  • Case Study: Best Buy's Business Model

    Best Buy uses a business model that does not distinguish between different segments and they will mainly focus on one large group of customers with broadly similar needs and problems, in this case involving technology. Per our textbook, Business Model Generation, “This type of business model is often found in the consumer electronics sector” (Osterwalder and Pigneur 21). “Best Buy has become one of the biggest consumer electronics retailers in the world” (Wilson, “Statistics and facts on Best…

    Words: 1657 - Pages: 7
  • Stereotypes Of Consumers

    In the learning module, is states that consumers in some instances have stereotyped products and brands based on their country. In a way I think statement is very accurate, because some consumers based there decision on where a product has being made in. On the other hand, for some consumers it does not really matter what country the product is being made in there going to purchase the product anyways. Honestly, I can say for myself everything I purchase I always try to pay attention to where…

    Words: 292 - Pages: 2
  • Impact Of Technology On Society

    Technology has made an effect on consumer purchasing. Since technology is so diverse, it contributes to everything in our lives. Especially in the way we intrepret things or how we are influenced. Advertising can be done through newspapers, magazines, television, radio and the internet. Out of all the various ways, the internet has made the biggest impact upon consumer purchasing. Through the use of the internet, advertising products and services are more effective and efficient since it saves…

    Words: 1068 - Pages: 5
  • Samsung Five Forces Analysis Essay

    Introduction The company that I am choosing to analyze throughout this report is Samsung Electronics, a large company that is located within the consumer electronics industry as well as the semiconductors home appliances industry. For the purpose of this report, I will be discussing in detail about the consumer electronic industry because it is much more relevant in today’s economy, especially being a week before Christmas where sales increase. Currently, I am in the process of looking for a…

    Words: 2192 - Pages: 9
  • Key Process Of Samsung Electronics

    The development of social conscience has provided new areas of production focus for Samsung to achieve value added features. Environmental issues are forefront in consumer product evaluation, as global emphasis on this issue gathers momentum. Therefore, product development has been driven to achieve componentry that contains recyclable and environmentally safe manufacturing. The Galaxy Young 2 contains bioplastic components that are produced with a mix of recycled plastic, normal plastic and…

    Words: 925 - Pages: 4
  • The Positive And Negative Impact Of Social Media On Business

    marketers use different socia media platform to connect with consumers, however customers takes time to interact on sites. Achieving to popularity on these platforms can be difficult however ones customers connect it become a positive effect and becomes visible for businesses and customers to see. Social media is also free of charge for majoirty of usage, for business it can be more efficient, gaining more audiences and can be useful to conduct promotional surveys or gain feedback from…

    Words: 1650 - Pages: 7
  • Starbucks: Value Concept To Organizational Culture

    This author appreciates how the Starbucks brand has not only carved a niche within an ever- growing consumer industry, but does so not at the expense of its human capital, but rather because of its human capital. Kinicki (2012, pp. 33-34) proposed a three-layer concept to organizational culture (observable artifacts, Values, and basic assumptions), and the second of these layers, values, are those that an organization espouses as norms. The six principles which Starbucks has maintained,…

    Words: 772 - Pages: 4
  • Previous
    Page 1 2 3 4 5 6 7 8 9 50

Related Topics:

Popular Topics: