Geek Squad

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    In addition to on-site service inside Best Buy, Geek Squad also offers at-home, online, and over the phone services. The hourly rate for virus and spyware removal, Atlanta PC Repair’s niche, range from $149.99 for online support to $299.99 for in-home service. The in-home hourly rate is double the price Atlanta PC Repair will charge for similar service. The closest Geek Squad inside Best Buy is approximately 2.5 miles away, with two other locations within 5 mile radius. Geek Squad also operates number of stand-alone locations staffed with full time “Agents”. There is a stand-alone store within 10 miles from Atlanta PC Repair, but does not pose a threat due to its distance. Geek Squad has already established Brand and image. The Geekmobile, a black and white Volkswagen Beetle with orange and black company logo is recognizable trademark in cities around the county. Geek Squad relies heavily on heavy marketing, economies of scale, and manpower for its future success. On the flip side, Geek Squad is slow to respond to customer requests, expensive, hires inexperienced, young technicians, and plagued with scandal in recent years. There is growing dissatisfaction among Geek Squads’ customers regarding professionalism, pricing, technical competencies, and response time; areas were Atlanta PC Repair can capitalize and take over market…

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    In this case, Best Buy’s Geek Squad plays a major role in their business. “Over 20,000 Geek Squad Agents are ready to help you online, on the phone, in your home, and at more than 1,100 Best Buy stores” (“Geek Squad Protection-Best Buy”). Customers rely heavily upon them to answer their questions and fix their problems, making human resources a key resource for Best Buy’s business model. Key Activities • Problem solving: This key activity is coming up with new solutions to individual customer…

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    Journal Entry 4 In my previous job at Geek Squad, I had a co-worker that I worked extremely well with. He was with the company a lot longer than I was and eventually became my boss. During his tenure, they allowed him to choose an assistant manager and because of how well we worked together, he believed that I was the best option for this position. We accomplished many goals, including an award for being one of the top 10 Geek Squad departments in all of Best Buy. One thing that we both agreed…

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    INTRODUCTION Best Buy is a specialty retailer focusing on consumer electronics with over 1,100 stores in the United States representing a 19% market share. The organization’s mission was to make technology deliver on its promises to customers by helping them realize the benefits of technology that could enrich their lives in a variety of ways through connectivity. Being a publicly traded organization, their top objectives were sustained growth and earnings. In an effort to sustain growth,…

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    Virgin Case Study

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    Introduction The Virgin Group Richard Branson has started his business as a recording studio in 1970 with Nik Powell. During 1970-1980 he expanded his business in to films, books, holidays, airship and hotels. During 1980-2000 the business has further expanded in to Bridle ware, car and mobiles. Currently the virgin group is enjoying 53 Million customers worldwide, 69,000 employees in 35 countries and 16.6 billion of Euro revenue per annum. 37 million people are following virgin through social…

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    Introduction Geek culture is an arguably deviant subculture that originated from the term "geek," which was originally a pejorative term for a highly intellectual outcast. Nowadays geek culture refers to the subculture that surrounds activities such as collecting and reading comic books, participating in role-playing games such as Dungeons and Dragons, dressing up as an animal or superhero, boys enjoying the children’s television show “My Little Pony," and even just being…

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    Essay On Geek Culture

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    The purpose of the study, A Psychological Exploration of Engagement in Geek Culture, was to identify and understand why people participate in geek culture. Geek culture is defined as a subculture of enthusiasts that are interested in “obscure” media such as anime, sci-fi, and videogames. However, there are many faucets of the culture and it has become increasingly appealing to mainstream audiences, causing a greater shift in active engagement. Despite geek interests once being marginalized,…

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    I am a huge, huge nerd. I’ve never cared about sports, or what’s hip now, or that cool new musician. I’m all about video games, particularly indie dungeon crawlers and first person shooters. I listen to old 80s rock and EDM music. My family and friends shaped me into this person, and they’re the reason there’s an essay here at all. Nerdiness runs in my blood. My Great-Grandfather played Legend of Zelda and Sims. My parents are therefore, of course, nerds. Different, and more old school, but…

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    In a 1990 article published by the New York Times, “America Needs Its Nerds” by Leonid Fridman, Fridman argues that people that are intellectually curious are degraded and disrespected in America. If we do not begin to prioritize intellectualism, America as a country will not be able to keep up with the rest of the world. In the first section of the article, Fridman establishes that the terminology people in America use to refer to the intellectually curious is derogatory. Fridman references…

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    In his critical essay, “America Needs Its Nerds”, Leonid Fridman attacks the rampant anti-intellectualism in American pop culture through juxtaposition and rhetorical questions in order to reform the misdirected society into one that upholds “nerds” so that the country can be successful in its competition with foreign countries that already have that mindset. Furthermore, Fridman elaborates on the problem by demonstrating the derogative origin of “geek” and its unjust application to the…

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