Consultative selling

Excellence exists concurrently as both an oft-cited desirable quality, and an elusively-defined buzzword on the lips of ambitious CEOs and entry-level employees alike. In this post, I will break down specific areas of excellence in three different companies, cutting through corporate jargon to provide clarity to an overused word. In a crowded and fast-paced global market, every company must seek to provide value to their customers. As we start this course in marketing, what better concepts to…

Marketing is the process of first developing a product and then implementing a series of timely strategies aimed at the timely promotion, pricing and distribution of the product to the core group of retailers and potential consumers in the marketplace. Marketing, through the use of a marketing plan connect business like Qantas’s market. Product and promotion are the the main thing for Qantas’s success. The implementation of marketing strategies that satisfy the needs of the end consumer has…

In law, an advertisement and poster shown in media social network or newspaper is always an invitation to a treat. The definition of invitation to a treat is ask or invite for someone to make an offer to become an contract. It also can be said that the offeror hope the offeree asked himself to make an offer. In another words, the advertisement only can said as an invitation to treat because nowhere was there any indication of an expression of intention to be bound. There are some of the…

WhatsApp unique selling point is that it does not have advertisements. So users can enjoy all day texting without interruptions from advertisements. Place- WhatsApp is available on multiple mobile-platforms, Apple Operating System, Android, Windows etc. Price- It is free…

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Putting the case scenario into consideration, Aquis Credit Card Company, whose objective is to improve customers’ satisfaction by 20% by the end of 2014, should start to increase their profitability by building their customers satisfaction and conducting customer survey to measure customer‘s satisfaction: a. Build customer satisfaction by meeting their expectations: the basic requirement for Aquis Credit Card Company to stay in business is to meet the expectations of its customers so that they…

With a slogan like “Live Your Life, Love Your Job”, it’s impossible for an employee at American Eagle to not have a great experience, right? Wrong. Unfortunately, what they fail to tell employees is how hard it is to “love” their job when dealing with the types of customers that stroll into the store. Potential employees will train and prepare to become a sales associate, but it is hard to account for all the types of customers they will interact with, or try to help, on the sales floor at…

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InsideView: This tool puts sales intelligence directly into your CRM so your sales reps can find the right leads to engage with and can connect with key decision makers. Hootsuite: Hootsuite is a leading social media dashboard that allows you to manage multiple profiles and measure your campaign results. Owler: Owler is a community-based insights platform that gives you real-time alerts and company insights to stay up to date with your clients, partners, and competitors. Nurturing…

An overview of Sushilicious has proven the need of an enhanced marketing strategy. “Once the marketing goals are established, strategies can be formulated” (Spallina, 2005). There is ample room for advancement, as this restaurant is only in its second year of operation. The marketing objective is two-fold and reads as follows: • Decrease or remove potential customers’ skepticism to selecting the restaurant, by a heightened advertising presence; thus leading to a 10% increase in sales in six…