Importance Of Successful Sales Rep

825 Words 4 Pages
Not everyone was born to with the proper skills to become a successful sales rep. It seems an easy job at first. A sales rep has the fine job of talking to customers all day; if someone loved talking to people, he or she might have thought that a sales rep would be an easy job to have. However, a successful sales rep needs to be able to do more than just talk to customers all day. They also have to successfully sell products to customers, and this is where most people fail at doing. Fortunately, if an aspiring sales rep was not born with the persuasive skills needed for the job, there are a few techniques that he or she can employ to become a more successful sales rep. A successful sales rep has the ability to build relationships with the customers, …show more content…
Rockefeller once said,”The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun.” He recognized the importance of people who were likeable and can build relationships with other people; these people were integral in making Rockefeller the richest man in history. Just as these people were integral to Rockefeller’s success, the ability to build relationships with customers is integral to becoming a successful sales rep. Customers that like the sales rep that they meet are more inclined to not only purchase a product, but to purchase a product again. Successful sales reps never tell the customer that they are wrong; they never make the customer feel ashamed or embarrassed. It is not that the customer is never wrong, but that a customer made to feel wrong can become defensive and stubborn. They are less likely to agree with what the sales rep is saying and more importantly, less likely to purchase anything from the sales rep. Remember, a successful sales rep has to be likeable and be able build a friendly relationship with the …show more content…
Which actions did he or she take that contributed to her success over the course of the day? Or if the day was a failure, which actions should she avoid in the future in order to become more successful? No customer is completely alike, but a certain company can occupy a particular niche in the market, drawing a specific set of customers. Sales reps should learn to identify who their customers and to reflect on what he or she should do to please them. The inverse is also true; by identifying and abstaining from actions that displeases customers, one may find success in selling to more and more customers each day. The ability to identify which actions to abstain from can only be done through reflection. Once sales reps can identify what to actions to continue and what to change, only then can they improve. Improvement is ultimately key to becoming a successful sales rep. As nobody is born the perfect salesman, only improvement can change a mediocre one to somebody

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