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  • Cereal And Caryopses

    Cereal is a name derived from the Roman goddess, Ceres, meaning “to create” (Brown, 2015). The word cereal refers to all types of grains. Gramineae, are cereal grain seeds relative to the grass family. The grain kernel, or berry, is called the caryopsis; which is the edible part of the plant. Caryopses are individual kernels or grains found in all grasses (Brown, 2015). Each caryopsis contains a husk, bran, endosperm, and germ. A husk, also known as the chaff, is the protective outer layer of a grain. It protects the grain from environmental damages like frost, rain, wind, insects, and extreme temperatures. Husk are usually not consumed, but they can be processed into fiber supplements (Brown, 2015). Known for its rich fiber source, bran makes up about 15% of the grain. Bran is the hard outside layer that protects the grains’ soft endosperm (Brown, 2015). Making up about 83% of the grain, is the endosperm. The endosperm contains all the grains’ starch and it is the foundation of all flours. Refine flours is made by removing the husk, bran, and germ from the endosperm; then, it is milled into a powder. For whole grain flour, the bran and germ are milled into the flour. Last, the germ, or the embryo, accounts for only 2.5% of the grain. It is found at the base of the kernel. The…

    Words: 967 - Pages: 4
  • Swot Analysis Of United Cereal

    United Cereal: Lora Brill’s Eurobrand Challenge Ashraf Ismayilov United cereal is a US based company established in 1910 by Jed Thomas. The company established its first productions with cracked wheat, rolled oats and malt flakes however, later on, they moved their production line into products like drinks and beverages, dairy products and so on. UC was a successful company with an average value of 9 billion dollars by 2010. United Cereal was customer oriented company with its one of the most…

    Words: 920 - Pages: 4
  • My Food Intake Tracker

    the daily recommended amount for me is three cups of veggies daily. On day one I eat a little amount of red pepers and green peas mixed in a crab salad. On day two I had broccoli equal to one cup, on small three inch ear corn equal to 1/4 cup, tomatoes eaqual to 1/8 cup of the daily veggie intake recommended. My daily intake of veggie for day two was 2 3/8 of a cup falling short to the three cup daily remomandtion . the veggie intake for day three was small amount of spinach inside a sausage…

    Words: 760 - Pages: 4
  • Breakfast Cereal

    planning to introduce a new product. The new product will be ‘Breakfast cereal’ named ‘SAYA Cereals’. Breakfast is definitely the most significant meal of the day due to the fact that we tend to have it after a break of at least 8 hours after our last night dinner. The first important thing the body needs which has lost the energy reserves is the breakfast with all the fuels needs to replenish the energy throughout the morning session of the day. In addition the much needed nutrition’s are also…

    Words: 967 - Pages: 4
  • Slim Star's Advertisement Analysis: Cheerios

    Promotion The product developed as a competitor to Cheerios is named Slim Stars. The logo consists of a star inside a circle and says Slim Stars on top in black on a large font and under the circle it says Tasty and Will Slim You Down, Slim Stars’ Unique Selling Proposition, in a smaller font. The purpose of using a star in the name of the brand and as a picture in the logo is to build an image of a healthy cereal as popular. Teenagers and parents are the key target audience for Slim Stars…

    Words: 2220 - Pages: 9
  • Write An Essay On The Competitors Of Kellogg's

    Competition in India for the cereal market comes mainly from Kellogg’s. They were the first major brand who introduced cereal to India and have several established product lines there including Kellogg’s Special K, Kellogg’s Chocos, and Kellogg’s Muesli. They currently hold control of the market. There are also other brands in India in the cereal market which include Gaia, Saffolalife, and Bagrrys. While Kellogg’s is the main competition in terms of known US/Canadian brands, the other 3 were…

    Words: 2006 - Pages: 8
  • Whole Grain Wheat Diet

    The article “Metabolic effects of whole grain wheat and whole grain rye in the C57BL/6J mouse” is an article that consists of a study that compared long term effects from diets that consisted of whole grain wheat and whole grain rye. The article is a peer reviewed article published by Eleviser Science in the Nutrition journal in February of 2010. The purpose of the study was to test the hypothesis that a whole grain wheat diet causes reduced insulin responses and increased body fat compared to…

    Words: 1272 - Pages: 6
  • Pigeonpea Essay

    Pigeonpea (Cajanus cajan (L.) Millsp.), also known as Redgram, is an economically and nutritionally important grain legume crop belonging to the Cajaninae sub-tribe of the tribe Phaseoleae under sub-family Papilionoideae of family Leguminosae. Considering the vast natural genetic diversity in the germplasm and the presence of many wild relatives, India is considered as the primary center of origin of pigeonpea (Van der Maesen, 1980). It is one of the hardy, drought tolerant and important pulse…

    Words: 1652 - Pages: 7
  • Bread Milling Process

    moves into a conveyer belt that passes through a drying oven; the water remains so the cereal can maintain a particular shape. Unlike grains, flours are cooked via cooking extruder. In the extruder, cereals are exposed to high heat temperature (MRI, 1995). Next, they are forced through the pores and then taken to the next cooking device. This device consists of several heating ducts housing with long screws. The screws help mix water, sweeteners, salt, vitamins, and minerals into the flour.…

    Words: 785 - Pages: 4
  • Whole Grain Rhetorical Analysis

    Grains is a cereal grain that contains the germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm. Refined grains are missing fiber and key nutrients that their whole grain counterparts…

    Words: 1083 - Pages: 5
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