Cereals

Cereal is a name derived from the Roman goddess, Ceres, meaning “to create” (Brown, 2015). The word cereal refers to all types of grains. Gramineae, are cereal grain seeds relative to the grass family. The grain kernel, or berry, is called the caryopsis; which is the edible part of the plant. Caryopses are individual kernels or grains found in all grasses (Brown, 2015). Each caryopsis contains a husk, bran, endosperm, and germ. A husk, also known as the chaff, is the protective outer layer of a grain. It protects the grain from environmental damages like frost, rain, wind, insects, and extreme temperatures. Husk are usually not consumed, but they can be processed into fiber supplements (Brown, 2015). Known for its rich fiber source, bran makes up about 15% of the grain. Bran is the hard outside layer that protects the grains’ soft endosperm (Brown, 2015). Making up about 83% of the grain, is the endosperm. The endosperm contains all the grains’ starch and it is the foundation of all flours. Refine flours is made by removing the husk, bran, and germ from the endosperm; then, it is milled into a powder. For whole grain flour, the bran and germ are milled into the flour. Last, the germ, or the embryo, accounts for only 2.5% of the grain. It is found at the base of the kernel. The…

United Cereal: Lora Brill’s Eurobrand Challenge Ashraf Ismayilov United cereal is a US based company established in 1910 by Jed Thomas. The company established its first productions with cracked wheat, rolled oats and malt flakes however, later on, they moved their production line into products like drinks and beverages, dairy products and so on. UC was a successful company with an average value of 9 billion dollars by 2010. United Cereal was customer oriented company with its one of the most…

that is valuable and influential in our daily lives, is cereal, more so to busy people. This invention goes way back in history all the way to 1863 when it was invented by a man named James Caleb Jackson. The inventor originally poured a small amount of granola into a bowl with a splash of milk, and left it overnight and that's how we have cereal today! Cereal was originally invented to help cure digestive problems but, soon became a popular breakfast food. It is actually the number one…

They have always said never get the gremlins wet, but I think they never heard about this saying. Soon this will be said if they read this story. One of America’s favorite snack and meal cereal. It’s not just for breakfast anyone can eat it at any time of the day and feel completely satisfactory. One day after a long day of work walking to my car I was deciding what should I feast on for dinner, being tired what came to my mind was cereal because I was not trying to spend hours in the kitchen…

We’ve probably all seen General Mills’ new Cheerios commercial, where the company announces that its cereal is now gluten-free for the enjoyment of people with celiac disease or who cannot or do not consume gluten. It looks like they’re taking some of their word back. A Mix Up in the Oat-Flour System The company is voluntarily recalling just about 1.8 million boxes of their ‘gluten-free’ original and Honey Nut Cheerios due to the possible presence of wheat in the cereal, as announced this…

Promotion The product developed as a competitor to Cheerios is named Slim Stars. The logo consists of a star inside a circle and says Slim Stars on top in black on a large font and under the circle it says Tasty and Will Slim You Down, Slim Stars’ Unique Selling Proposition, in a smaller font. The purpose of using a star in the name of the brand and as a picture in the logo is to build an image of a healthy cereal as popular. Teenagers and parents are the key target audience for Slim Stars…

Competition in India for the cereal market comes mainly from Kellogg’s. They were the first major brand who introduced cereal to India and have several established product lines there including Kellogg’s Special K, Kellogg’s Chocos, and Kellogg’s Muesli. They currently hold control of the market. There are also other brands in India in the cereal market which include Gaia, Saffolalife, and Bagrrys. While Kellogg’s is the main competition in terms of known US/Canadian brands, the other 3 were…

Ancient cultures have developed a concrete pallet and sense for foods, as well as many other uses for these products. Many familiar foods we consume today were created in Ancient Egypt. Cereal and bread was a key staple in the diets of the Ancient Egyptian culture, however, they did not solely survive off carbohydrates. The dietary needs of the civilization were also based upon fish, vegetables, hearty meats, and fruits. Much like modern day cultures, the day was based around three square meals.…

The article “Metabolic effects of whole grain wheat and whole grain rye in the C57BL/6J mouse” is an article that consists of a study that compared long term effects from diets that consisted of whole grain wheat and whole grain rye. The article is a peer reviewed article published by Eleviser Science in the Nutrition journal in February of 2010. The purpose of the study was to test the hypothesis that a whole grain wheat diet causes reduced insulin responses and increased body fat compared to…

Have you ever wondered what exactly is in that delicious Trix cereal you eat every morning? Of the many ingredients used to manufacture cereal, one prominent ingredient in Trix cereal is corn. However, this is not just any corn but rather genetically engineered corn. Genetically modified organisms, or GMOs, are utilized in many of our favorite brands due to its prominent use in agriculture. In fact, “up to 92% of the U.S. corn is genetically engineered” ("About Genetically Engineered Foods").…