Cereal germ

Grains is a cereal grain that contains the germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm. Refined grains are missing fiber and key nutrients that their whole grain counterparts…

the flour, bran, and wheat germ. This completes the process of wheat germ, bran (whole grain), and white flour (Maxwell & Holohan…

Cereal is a name derived from the Roman goddess, Ceres, meaning “to create” (Brown, 2015). The word cereal refers to all types of grains. Gramineae, are cereal grain seeds relative to the grass family. The grain kernel, or berry, is called the caryopsis; which is the edible part of the plant. Caryopses are individual kernels or grains found in all grasses (Brown, 2015). Each caryopsis contains a husk, bran, endosperm, and germ. A husk, also known as the chaff, is the protective outer layer of a…

Teff is the smallest grain in the world, it is ancient to Ethiopia and is used to make the Ethiopian staple Injera. Located in the eastern sub-Sahara region of Africa, with its unique cultural heritage and ancient culture, Ethiopia is one of the most beautiful countries around the globe. Unfortunately, in the past 30 years Ethiopia had been famous for drought and famine that killed thousands of its citizens. Many Ethiopian’s depend on foreign food aid due to the periodic drought they experience.…

The article “Metabolic effects of whole grain wheat and whole grain rye in the C57BL/6J mouse” is an article that consists of a study that compared long term effects from diets that consisted of whole grain wheat and whole grain rye. The article is a peer reviewed article published by Eleviser Science in the Nutrition journal in February of 2010. The purpose of the study was to test the hypothesis that a whole grain wheat diet causes reduced insulin responses and increased body fat compared to…

We’ve probably all seen General Mills’ new Cheerios commercial, where the company announces that its cereal is now gluten-free for the enjoyment of people with celiac disease or who cannot or do not consume gluten. It looks like they’re taking some of their word back. A Mix Up in the Oat-Flour System The company is voluntarily recalling just about 1.8 million boxes of their ‘gluten-free’ original and Honey Nut Cheerios due to the possible presence of wheat in the cereal, as announced this…

I always hear people raving about eating whole grains and I never fully understood why until I researched Barley. Barley is well known for being a main ingredient in beer but not many people know it is a big staple not only in diet but in culture. Barley has been cultivated for over 8000 years and can be traced back to the Aztec culture. According to research the term “hordearii” means barley-eater. Aztec gladiators were referred to as hordeariis. Also, before we came up with the measurement…

Competition in India for the cereal market comes mainly from Kellogg’s. They were the first major brand who introduced cereal to India and have several established product lines there including Kellogg’s Special K, Kellogg’s Chocos, and Kellogg’s Muesli. They currently hold control of the market. There are also other brands in India in the cereal market which include Gaia, Saffolalife, and Bagrrys. While Kellogg’s is the main competition in terms of known US/Canadian brands, the other 3 were…

Promotion The product developed as a competitor to Cheerios is named Slim Stars. The logo consists of a star inside a circle and says Slim Stars on top in black on a large font and under the circle it says Tasty and Will Slim You Down, Slim Stars’ Unique Selling Proposition, in a smaller font. The purpose of using a star in the name of the brand and as a picture in the logo is to build an image of a healthy cereal as popular. Teenagers and parents are the key target audience for Slim Stars…

Pigeonpea (Cajanus cajan (L.) Millsp.), also known as Redgram, is an economically and nutritionally important grain legume crop belonging to the Cajaninae sub-tribe of the tribe Phaseoleae under sub-family Papilionoideae of family Leguminosae. Considering the vast natural genetic diversity in the germplasm and the presence of many wild relatives, India is considered as the primary center of origin of pigeonpea (Van der Maesen, 1980). It is one of the hardy, drought tolerant and important pulse…