Nut Cheerios Case Study

Improved Essays
We’ve probably all seen General Mills’ new Cheerios commercial, where the company announces that its cereal is now gluten-free for the enjoyment of people with celiac disease or who cannot or do not consume gluten.
It looks like they’re taking some of their word back.
A Mix Up in the Oat-Flour System
The company is voluntarily recalling just about 1.8 million boxes of their ‘gluten-free’ original and Honey Nut Cheerios due to the possible presence of wheat in the cereal, as announced this Monday.
Senior vice-president of General Mills’ cereal division Jim Murphy expresses his apologies and his embarrassment by the incident, which allowed wheat flour to get introduced into the gluten-free oat flour system at a facility in Lodi, California.

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