Brand architecture

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  • Landscape Urbanism Case Study

    strategies to architectural level. When it comes to architectures, it always seems to be harder for us to put CAS theory into practical use, and here’re some possible reasons as far as I am concerned. Firstly, architectures are not easy to change due to their large scale compared to human. For example, Capsule Tower, which is a masterpiece represents for Metabolism, built by japanese architect Kisho Kurokawa in 1972, was said to be flexible and changeable. But finally this building is announced to be dismantled in 2007 without any part ever been replaced or changed. Those architectures which said to be changeable, movable, are actually hard…

    Words: 726 - Pages: 3
  • Leonardo Da Vinci's Embodiment Of Architecture

    During the late 15th century, Leonardo da Vinci introduced the drawing of the Vitruvian man in the architecture world. This drawing eventually becomes a fundamental element throughout the centuries. Most of the architects design their buildings by using this principle. However, after all these years of transformation of one architecture style to another, one question is raised - is there any other ways architecture an embodied process? In this essay, I am going to discuss about another method of…

    Words: 1738 - Pages: 7
  • Colgate Case Study 2013

    that the brands served for this quarter ... 94: The platform "Extrablancura" in Peru has recall issues but it has very good association with the brand, which can be linked to the presence of its celebrity. In terms of response and image, the commercial maintains the indicators…

    Words: 1492 - Pages: 6
  • Personal Essay: My Eternal Love For Architecture And Architecture

    My first tryst with architecture was back in 2000; I was about 10 years old and my parents had started the construction of our new house. We took weekly trips to the construction site and I remember being so fascinated with how a few walls and ceilings, an entity so basic, could create spaces so vastly varying and yet so personal. This had now opened up a whole new spectrum of the built form for me, I was suddenly more conscious of its presence, something I hadn’t even noticed until that time.…

    Words: 878 - Pages: 4
  • Northwest Corner Building Analysis

    and critics have positive opinion of the building. The critic Mark Lamster says: “This is not the building most New Yorkers were expecting from either Moneo or Columbia. I think there was an expectation of something contextual, something maybe in brick or stone, materials Moneo is known for handling with such aplomb. “ What Mark Lamster said is true, Rafael Moneo’s project always respect the context of the site and he like to use the form and material that help the architecture…

    Words: 1127 - Pages: 5
  • Advantages Of Vernacular Architecture

    contemporary societal challenges. Vernacular architecture is a style of building that is created without the use of an architect; it is architecture in its simplest form, concentrating only on the human necessity. Vernacular architecture began when people had to make use of the environment around them, in order to afford themselves protection and comfort as a response to a changing climate. It is a simple approach to a building’s most basic requirements and a direct style of architecture created…

    Words: 1345 - Pages: 6
  • Postmodernism And Individualism

    Postmodernism is closely related to individualism, in fact, individualism is one of the many concepts that is in postmodernism. From the view of postmodernists, facts and truths are risen from social subjectivity because experiences and science reasoning are the thing of the past. While this might seem ordinary for many young adults or teens, this postmodernist concept and ideal is what has been keeping experts and mature adults up at night. With the birth of the internet, postmodernist’s…

    Words: 1253 - Pages: 5
  • Kant's Concept Of Beauty And Art

    Aesthetics as a study of beauty has been the keystone for development of art and architecture, which cuts across philosophical, tactile, intuitive, mathematical and socio-cultural realms. The subjectivity of which, has given rise to innumerable attempts to quantify, measure and theorize aesthetics in art and architecture. To comprehend aesthetics, one needs to understand the changing definition of beauty. Definition of beauty has had cultural variations in the development of human civilization.…

    Words: 2051 - Pages: 9
  • Statement Of Purpose To Study Kinesiology And Psychography

    I never intended to study architecture. When I was applying to colleges, I intended to study kinesiology and psychology. Studying dance and photography when I was younger gave me a desire to be expressive, and even though I felt a connection to the physicality of dance through kinesiology, I knew I wanted to do something that fulfilled that same sense of expression. It wasn’t until I studied architecture that I noticed some of its similarities with dance. Dance is expressive of the body, but it…

    Words: 828 - Pages: 4
  • Massimo Vignelli: New York Subway Diagram

    negatively by New York natives, it undoubtedly served its purpose of conveying information to commuters by just leaving the bare essential details and using color coded lines to differentiate and organize the routes. In this paper, I will be talking about how Massimo Vignelli’s use of semantics, syntactic, pragmatic, and a semiotic grid help create the diagram that influenced today’s modern designers on how readability is key for a successful design. But before I expand on how Massimo Vignelli…

    Words: 1508 - Pages: 7
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