Brand architecture

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  • Leonardo Da Vinci's Embodiment Of Architecture

    During the late 15th century, Leonardo da Vinci introduced the drawing of the Vitruvian man in the architecture world. This drawing eventually becomes a fundamental element throughout the centuries. Most of the architects design their buildings by using this principle. However, after all these years of transformation of one architecture style to another, one question is raised - is there any other ways architecture an embodied process? In this essay, I am going to discuss about another method of embodiment of architecture and some example of architecture design by mostly referencing to the sixth week’s reading of my study of Architecture Theory course in the University of Edinburgh. First, I want to explain further about what is ergonomic…

    Words: 1738 - Pages: 7
  • Colgate Case Study 2013

    that the brands served for this quarter ... 94: The platform "Extrablancura" in Peru has recall issues but it has very good association with the brand, which can be linked to the presence of its celebrity. In terms of response and image, the commercial maintains the indicators…

    Words: 1492 - Pages: 6
  • Personal Essay: My Eternal Love For Architecture And Architecture

    My first tryst with architecture was back in 2000; I was about 10 years old and my parents had started the construction of our new house. We took weekly trips to the construction site and I remember being so fascinated with how a few walls and ceilings, an entity so basic, could create spaces so vastly varying and yet so personal. This had now opened up a whole new spectrum of the built form for me, I was suddenly more conscious of its presence, something I hadn’t even noticed until that time.…

    Words: 878 - Pages: 4
  • Utopian Urban Planning

    Excessive Planning in the Urban Future: Obstacles to Urban Utopia The utopian-style planning of the urban future has embraced principle, and abandoned practicality. In order to form utopian cities, the planners of urban areas like Brasília and Delhi proposed detailed urban plans that have mostly ignored market factors in favor of heightened urban regulations. In the case of Brasília, these regulations, designed to further the city’s utopian conception, have actually had the opposite effect.…

    Words: 999 - Pages: 4
  • Air Conditioning

    Introduction There are numerous similarities between a wall air conditioner and a window air conditioner, but the main intention of the former is not to place it on a window. Wall air conditioners are placed directly within the wall of the building. Well, if you already have an air conditioning unit at your home, no worries! The only difference between the wall air conditioner and the central air conditioner is that the former can be mounted to the wall of the building. It also comes with a…

    Words: 854 - Pages: 4
  • Sustainable Construction

    Introduction This paper examines six peer-reviewed articles addressing the concept of sustainable construction. Sustainable construction is the creation and responsible management of a healthy built environment based on resource efficient and ecological principles (Mokhlesian & Holman, 2012). These resource efficient and ecological principles make changes to the design, construction, operation, and maintenance of the structure. Topics discussed in the articles include, but are not limited to,…

    Words: 1173 - Pages: 5
  • Statement Of Purpose To Study Kinesiology And Psychography

    I never intended to study architecture. When I was applying to colleges, I intended to study kinesiology and psychology. Studying dance and photography when I was younger gave me a desire to be expressive, and even though I felt a connection to the physicality of dance through kinesiology, I knew I wanted to do something that fulfilled that same sense of expression. It wasn’t until I studied architecture that I noticed some of its similarities with dance. Dance is expressive of the body, but it…

    Words: 828 - Pages: 4
  • Recovering Utopian Coleman Analysis

    utopia in regard to architecture and city planning. It includes explanations that make up the dangers and realistic ideals that come along with trying to create utopia in architecture or a utopian city. Coleman describes what makes up utopia in architecture which include as he describes four elements: “social and political content; a significant level of detail in the description of what is proposed; elaboration of a positive transformation of social and political life as key to what is proposed…

    Words: 788 - Pages: 4
  • Cad Das Canoas Analysis

    the whole top floor. As the entire area is surrounded with glass walls, it gives an impression of opening and welcoming the abundance of nature. When a feeling of retreat from the forest comes, there are two walls shaped as crescent. There is a freedom to choose, either to embrace the view of the jungle, or pull back and be sheltered by the crescent walls. This gives a feeling of being in the middle of vegetation while sitting on the comforts of a home. Thus, Oscar Niemeyer's modernism responds…

    Words: 758 - Pages: 4
  • Organic Art Nouveau Essay

    "A philosophy of architectural design, emerging in the early 20th cent., asserting that in structure and appearance a building should be based on organic forms and should harmonize with its natural environment." — Dictionary of Architecture and Construction Organic Architecture is a style that aims to be in unison with the environment. It strives to be in harmony with nature; not dominate and destroy it. This architectural style seeks to blend in with its environment, to appear as if the house…

    Words: 1864 - Pages: 8
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