Brand architecture

Avon was strictly an American phenomenon, and a unique and pioneering one at that. David McConnel was the first Avon Lady, he was a young door-to-door salesman from upstate New York. In 1886 he started so called Avon Calling, the idea was to offer women cosmetics in comfort and privacy oftheir own homes. The inial merchandise of McConnell were not perfumes and hand-cream. First he started to sell books door-to-door at the age of sixteen. When his fare was not well received, he resorted to the…

identifying your target audience “a well defined group at whom the product is aimed”. Mandarin Oriental Hotel Group (MOHG), including the hotel where I work, which is the Mandarin Oriental Hotel Hyde Park London (MOLON), is marketed as a high-end brand of luxury and indulgence…

Bollywood is not just a source of entertainment for many people. In fact, people love to follow celebrities on social media to take a peek in their lives and also to draw inspiration from their fashion and makeup choices. This is one of the reasons why beauty bloggers love to do celebrity inspired makeup looks since that is what the audience wants, to know the tricks to look like their favourite Bollywood starlet. In this article, we are going to share 15 makeup secrets of popular Bollywood…

"Sung Joon (Bang Sung Joon) is a South Korean actor and model born on July 10, 1990. He is best known for his role in Shut Up Flower Boy Band a television series in 2012. Sung Joon was born in Seoul South Korea. He began as a model but turned into acting and made his debut in 2011. " "Madame Antoine 2016 Role: Sung Joon as Choi Soo Hyun Is a story about a fortune teller called Madame Antoine who claims to be connected spiritually to Maria Antoinette which is not true. She used cold reading…

Interview With The Fitness Model Nick DiCristina Name : Nick DiCristina Height: 5'11'' Weight: 185lbs. Age: 29 From: Chicago, IL. How Did You Start Health And Fitness? I started my health and fitness at a young age,I was in grade school, when I truly realized that I enjoyed fitness as a whole. However, it was not until I was 18 years old that I truly started hitting the weights as a sport.I played baseball, basketball, soccer, and volleyball when I was young, but once I got to high school, was…

Coke and Pepsi had a tough time getting into the market in India. However, the venture appeared to be well worth it, since in 1993 about 45 percent of the soft beverages industry consisted of small manufacturers and the business was worth 3.2million dollars. Coke had already been in India, but in 1977, it was forced to leave because of a dispute with the Indian government.India was seen for a long time as being antagonistic to outside speculators. Indeed the 'Principle of Indigenous…

Product Review: Philips Aqua Touch AT890 Product Review: Switching from a manual shaver to an electric shaver can be hard for some folks. Some people have so much doubt about these shavers whether these shavers will come up to their expectations or it’s just a hype. Even these shavers are durable and we can rely on them. All these questions are answered in this article. If you follow to the end you might be getting some interesting facts about Phillips…

substitutes to some. Counterfeit products are a large threat to this market because the quality to make the fake products is increasing, therefore, harder to detect. Products like Prada, Dior, Chanel, Hermes, and Armani are all large-scale luxury goods brands in the industry. A customer could consider any of the competitors as substitutes to Louis Vuitton because they are all made from luxury materials and have a reputation as a company based on traditions and…

confectionary segment, Biscitio India Private Limited (Biscitio), set up as a SME, is devoted to manufacturing and selling biscuits and confectionery for almost 35 years now. Makers of the very popular biscuit, Biscitiokid, and several other popular brands, the Biscitio name symbolizes quality, nutrition and great taste. Now with a reach all over the world, the company has come a long way. Many of its products are aiming to become world leaders and have won lot of acclaim. Having commenced its…

INTRODUCTIONS: The herbal medicinal products are demand export products in Srilanka. Many Europe countries have increased their herbal product consumption. From ancient time our fore fathers have found medicinal, spiritual and physical relaxation from herbal and natural product. Many divisions of the populations have changed in to herbal product that output from increased the health knowledge harmful side effect and product withdrawal of chemical product build more market opportunities both…