Ben & Jerry's

Ben and Jerry’s ice cream started as two guys serving ice cream in a converted gas station, but today the ice cream company distributes its ice cream products internationally through grocery stores, franchisees, and grocery delivery services. The ice cream maker has two production facilities, both in Vermont. The Ben and Jerry’s headquarters is in Waterbury, VT. This is where tourists and ice cream fans can take tours of how the ice cream is made. The second facility is much larger and located in St Albans, VT. As a cost minimization effort; this location is near the St Albans Cooperative Creamery, the chief supplier of milk for Ben and Jerry’s dairy-based products. At Ben and Jerry’s, the ice cream production ensures that the product is high…

Ben and Jerry’s: Preserving Mission and Brand within Unilever Ben and Jerry’s began as the premium ice cream company. The company transitioned into a corporation selling their company’s ice cream throughout different whole food retail sellers. This transition changed Ben and Jerry’s business strategy. Ben and Jerry’s business strategy relies heavily on differentiation. The company is well-known for their research and development in numerous ice cream flavors. Ben and Jerry’s has been…

Company Overview Ben and Jerry’s is a leader in the super-premium ice cream category where it competes primarily with Nestle’s Haagen-Dazs (Hoovers, 2017). Headquartered in Vermont, it is a subsidiary and brand of Unilever (Hoovers, 2017). Ben and Jerry’s was founded in 1978 in Vermont in a renovated gas station (Murray, 2015). The founders, Ben Cohen and Jerry Greenfield made a commitment to social responsibility a part of the company’s mission statement and values (Murray, 2015). The…

Ben and Jerry’s started in 1978 by two best friends who converted an old gas station into an ice cream shop. This paper will explain how they are a socially responsible and ethical organization. In addition, how their company aligns with a biblical word view and examples from the bible. Corporate responsibility created value for the company and this paper will also explain how they took advance of global opportunities. Finally, this paper will explain potential problems might arise with their…

within Ben & Jerry’s can also be identified in their large variety of flavours. They currently offer 55 different and unique flavours (benjerry.com, 2015) which give them a competitive advantage in the market as they are relatively hard to imitate and they appeal to a large array of customers. Nevertheless, ice cream is not the only product Ben & Jerry’s offer, an additional part of their product portfolio consists of sorbet, frozen yoghurt, ice cream bars, milkshakes, smoothies and sundaes.…

Product Differentiation Ben and Jerry’s produce their products in environmentally, animal friendly ways and supporting local farmers especially from Vermont (Dennis, Neck, & Goldsby, 1998). All farmers who provided dairy had agreed to use no bovine growth hormone (BGH) (Polk, 2014). This has made their ice cream become an all-natural and high quality in the same time. In 1998 Ben & Jerry’s introduced the eco-pint, the ice cream industry’s first pint container made from unbleached paperboard,…

Founders Ben and Jerry created their first ice cream flavors as a dairy product (Hoover, 2017). Even as the company grew, it was acquired by Unilever, and it expanded its product lines, Ben and Jerry’s has consistently produced frozen, dairy-based goods (Hoovers, 2017). Creating a nondairy product presents unique challenges from research and development stage through to batch production. Interviews with Ben and Jerry's food scientist or “flavor guru,” Kirsten Schimoler indicate that it took…

Ben & Jerry is a well-known ice cream brand that offers crazy flavors, with crazy ice cream names. It is important for them to be recognized for their values, actions, and social missions in their company (Kerin, 2018). They are really innovative when it comes to choosing the names of their ice cream and what ingredients are going to complement the name. Many of the names are bringing attention to issues going on around the world. The flavor Bob Marley’s One Love is a partnership with the Marley…

Competition analysis Who are the direct competitors for your particular product? How do they compare price wise? Competitors Global 2015 sales • Magnum 2.540$ billion • Haagen dazs 2.086 billion • Cornetto 1.595$ Billion • Ben and jerrys 1,232$…

1. In order to maintain Ben & Jerry’s unique company culture, Unilever ensured it took several preemptive measures. First, Unilever agreed to keep the company brand name as Ben & Jerry’s. Normally, Unilever would acquire companies and integrate them into one of their established brands. Preserving the name kept the Ben & Jerry’s brand image of super premium ice cream with a quirky personality. Unilever also promised to retain Ben & Jerry’s employees for a minimum of two years. Retaining…