Case Study Of Ben And Jerry's Corporate Social Responsibility

Improved Essays
Ben and Jerry’s started in 1978 by two best friends who converted an old gas station into an ice cream shop. This paper will explain how they are a socially responsible and ethical organization. In addition, how their company aligns with a biblical word view and examples from the bible. Corporate responsibility created value for the company and this paper will also explain how they took advance of global opportunities. Finally, this paper will explain potential problems might arise with their social responsibility model from an international perspective. Ben and Jerry’s are very socially responsible and ethical proved by their corporate social responsibilities also referred to their “CSR”. According to their website; “CSR entails companies …show more content…
The Lord guides us in the bible; “But remember the LORD your God, for it is he who gives you the ability to produce wealth, and so confirms his covenant, which he swore to your ancestors, as it is today” (Deuteronomy 8:18). Ben and Jerry understand they have special talents and those were given to them by God. The also understand they have a responsibility to use their profits from the talent god gave them to make the world a better place where they can. For all these reasons their company holds a strong biblical world view. Next let’s look at how they create value and sustainability for corporate partners. Ben and Jerry’s use corporate responsibility to create value in their company and increase value for partners. Because of the various things they do to improve work conditions and the community in which they serve, they have greatly enhanced their image and developed trust. People view the company as a positive force in the community which helps them build more support and improves their ability to recruit quality people. This positive image creates a desire for more the want to do business with and for Ben and Jerry’s. Next let’s look at how they can take advantage of global

Related Documents

  • Decent Essays

    Milton Friedman is known for his various theories on the American economy and business world. In The Social Responsibility of Business is to Increase its Profits, he states that a business main social responsibility is to “use resources and engage in activities,” contributing to an increase in profit without committing fraud. The next article is by Efreeburg, detailing two companies who are the epitome of good social responsibility. Things such as environmental sustainability, employee and customer satisfaction and single-stream recycling are what make Greyston Bakery and New Belgium Brewing “Best for the World” These perspectives are incompatible.…

    • 345 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Hey Anna – That’s some pretty intense research on Ben&Jerry’s philanthropic efforts. To answer your question on other industries that might be have incorporated such social conscious business model, I find WarbyParker (www.warbyparker.com) doing an extraordinary job. Their business idea also started with a problem similar to TOMSs. The company was a startup, by a group of students, one of who lost a pair of glasses on a backpacking trip.…

    • 264 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Chipotle's Business Model

    • 397 Words
    • 2 Pages

    The organization’s business model satisfies the five interrelated factors for assessing ethical decisions, which effectively defines it as a socially responsible organization. They do this by supporting local family-farms through the promotion of local and organic food items on their menu over other unsustainable menu items. In doing so, the community benefits by keeping family-farms functional and productive, which in turn, keep locals employed while also keeping its customers and consumers happy and healthy. Perhaps the most potent question that gives doubt to the organization’s social responsibility is if it can still serve the interests of its stakeholders, which is also a factor to be considered in an ethical decision.…

    • 397 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Company Q Case Study

    • 564 Words
    • 3 Pages

    Part A Evaluation of Company Q’s attitude of social responsibility using the Economic, Legal, Ethic, and Philanthropic levels. (Ferrell, O.C., Fraedrich, J., Ferrell, L. 2009) Economic Company Q’s economic attitude is a mix of positive and negative. Company Q’s purpose is to make a profit, but it is also the company’s job to create employment opportunities and provide food and supplies in the community. They have added high margin items like health-conscience and organic products that are profitable for the company and providing products that customers request is definitely positive.…

    • 564 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    As NBCUniversal implemented many standard corporate social responsibilities to benefit the community, company and customers, there are also many benefits to employees, vendors, and shareholders. This group is known as NBCUniversal’s stakeholders and all the stakeholders engage and benefit in one way or another from the company’s corporate social responsibilities. According to Cheeseman (2016), 64 percent of employees want their employers to promote the interest and causes that matter to them, and 78 percent of employees want to be active in participating in their companies CSR practices (p. 1).…

    • 591 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Whole Foods position on the Carroll’s global corporate social responsibility pyramid will be the Philanthropic Responsibility as being a good global corporate citizen and want the desires by the global stakeholders. This tier is a potential agreement in the company values to give profits to not for profits standards. Even, the human and social capital must incorporate a strong relationship of concern, expectation and accommodating efforts. Mackey stated that in thinking human nature is zero sum if one is winning and everyone else is losing. (Kreitner & Kinicki, 30) This will cause an unbalance and shift in the company which it need to transform a social justice to where everyone gets an equal share of the company’s profit.…

    • 242 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    For example, most products used by Chipotle are organic and from a better quality than the competition. Even though the company is not obligated to use organic products this creates an appeal to consumers, improving their sells. Finally the top of the pyramid is composed by the philanthropic responsibility that companies carry. Furthermore, stakeholders as well as shareholders find attractive ethic codes from companies because they can relate to them while it creates a different product for the consumer. For example, Google’s “Don’t be Evil” obligates, to certain extent, to Google’s chair to take moral decisions based on this slogan.…

    • 645 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Power of Principles brings insights from academia and research, experiences from the business world, and theological judgments from priesthood making it a valuable blend. Byron taught corporate social responsibility in the MBA program at Loyola College in Maryland, McDonald School of business at Georgetown University; in addition, Byron is Jesuit priest and economist. This unique mixture makes the content extremely valuable in today’s business world because of its extensive worldview. The period of the turn of the century in many American businesses such as Enron, Worldcom, Arthur Anderson, etc. were driven by unworthy values like self-indulgence, greed and corruption that drove business into unethical territories. The awareness of the dark business period in American economy gives chill even today that impacted the global economy.…

    • 558 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In this assignment paper I will address Chipotle’s code of conduct which play’s vital part in operating a successful company. Their end is to be socially reasonable and inspire the company’s activities toward the positive influence of consumers and employees. Code of Conduct is the preliminary segment of the Principle Statement of Chipotle. This includes the Anti-Discrimination, Harassment and Sexual Policy for the consequence of not adhering to their standards of operation guidelines. Chipotle’s obligation investment involves molding to create shared value (CSV), which is fixed on the affiliation of corporate accomplishment and social involvement.…

    • 736 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Although American Apparel has been successful in managing its diverse social responsibilities, they also overcome some problems and improve their image. As Carroll said: “corporate social responsibility as a multilayered concept, which can be differentiated into four interrelated aspects which are economic responsibilities, legal responsibilities, ethical responsibilities, philanthropic responsibilities.” (Business Ethical P50). When we analysis the case of American Apparel through Carroll’s four-part model, they also exist enormous problems which are economic responsibilities and ethical responsibilities.…

    • 76 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    The role of business in social change is major. Making the effort to engage and work and with millennials is another way to be more socially responsible. Furthermore, distributing some of the company’s revenue toward charitable events helps to increase the corporations’ good reputation. Engaging with stakeholders even the critical ones, like Nestlé did, creates opportunities for the corporation to make positive future changes that will affect the social responsibility of the company…

    • 434 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Corporate Social Responsibility: As a leader in the toy industry, Mattel failed to fulfill its corporate social responsibility and meet the legitimate concerns of society. In the business world, corporations should be responsible for all of stakeholders, including the shareholders, customers, and the society. Thus, the best social responsibility is to create shared value for society and the business (Hitt, Black, and Porter 51).…

    • 818 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Social responsibility is a heavily disputed topic in the world of business and economics. John Mackey, co-founder of Whole Foods Market, claims that a business has multiple social responsibilities to each of its shareholders. He includes customers, employers, investors, and the community as part of the business’ stakeholders and claims that in fulfilling the needs of each group, the company must be mindful of the values of the other groups. On the other hand, Milton Friedman claims that there is no social responsibility of business, and that social responsibility falls on the government instead. Lastly, there is T.J. Rodgers who leans towards the arguments made by Friedman and objects against Mackey’s philosophy of altruism ahead of individual…

    • 1021 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    According to the textbook, corporate social responsibility is “the way a corporation achieves a balance among its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations.” (Sexty, 2017) Tim Horton’s has named their corporate social responsibility framework Our Making a True Difference™ which represents their dedication to “making a true difference for individuals, our communities and the planet.” (Tim Hortons 2015) Their social responsibility activities are carried out via their relationship with the Tim Horton Children’s Foundation who sponsors programs such as Smile Cookie and Timbits Minor Sports.…

    • 863 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Apples’ Corporate Responsibility and Marketing Strategies Mouad Nouidei Strayer University Corporate Responsibility Some of the main levels in business for consumers are corporate social responsibilities and business ethics. A lot of businesses now a days come across different questions from patrons and stockholders regarding the company’s ethical and social responsibility (Munson, 2014). Business ethics can include anything from the way the company hires or how a company can make their claims in advertising (Munson, 2014). Businesses depend on their employees who represent the business in public and on their customers, to represent a trustworthy image that is joined together with the goals and objectives in the company (Munson, 2014).…

    • 1616 Words
    • 7 Pages
    Great Essays