Nbcuniversal's Corporate Social Responsibilities

As NBCUniversal implemented many standard corporate social responsibilities to benefit the community, company and customers, there are also many benefits to employees, vendors, and shareholders. This group is known as NBCUniversal’s stakeholders and all the stakeholders engage and benefit in one way or another from the company’s corporate social responsibilities. According to Cheeseman (2016), 64 percent of employees want their employers to promote the interest and causes that matter to them, and 78 percent of employees want to be active in participating in their companies CSR practices (p. 1). Employees want to be engaged in NBCUniversal’s CSR practices and they also benefit in many ways, including a positive workplace environment, a closer relationship with company, and encouraging volunteerism. In addition, if an employee feels that their company …show more content…
There are many positive benefits for NBCUniversal, including improving the company’s public image, increasing their media coverage, increasing business, attracting and retaining investors, and attracting corporate sponsors and partnerships. Customers, sponsors and business partners also feel good doing business with a company that is helping the environment and the community. In conclusion, it is clearly supported that corporate social responsibility is an important business practice that allows companies to give back to the community and improves society in general. NBCUniversal engages in many CSR including their efforts in going green and providing support to the youth and the needy - all shown to create a better community. These benefits are proven to not only improve the community, but benefit the company, customers, employees, vendors and shareholders. All companies shown to engage in CSR provide a way to a healthy and improved