Carlson Company Case Study

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Carlson Company Case Memo The Carlson Company is facing serious problems with sex trafficking in the global tourism. The Carlson Company is a global marketing, travel, and hospitality company. In 2004, Marilyn Carlson Nelson, Chief executive officer of the Carlson Company, signed the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. This is a global project that allows Carlson Company and nongovernmental organizations to prevent children sex trafficking and prostitution at a tourist destination. After the signing of the project, Carlson Company created policies that will fight against commercial sexual exploitation of children. One of the policies is to train Carlson Company’s workers to identify …show more content…
Carlson founded the Gold Bond Company. The success of this company helped revolutionize the way retail goods were marketed. Over the years the company grew and accumulative different businesses that were incorporated into the Gold Bond Company. In 1973, the Gold Bond Company decided to change their name to Carlson Company because the company wanted to show the country how diverse their services were. In 1998, Marilyn Carlson Nelson became the CEO of the company and she explores the global aspect of this business. In 2006, the potential stakeholders saw how Carlson Company has a variety of services that the people can benefit from. This uniqueness attracted a lot of stakeholders in Carlson Company. Carlson Company revenue exceeded $37 billion and it employed over 150,000 people worldwide. The variety of services and the company worldwide influences are desirable traits for a stakeholder wants in a …show more content…
CSR is defined that “a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect, their environment (Lawrence and Weber, 2008, 48).” The company can follow two different theories. The Ownership Theory is defined as “the firm is the property of the owners; the purpose is to maximize market value in the long term and make money for owners” (Lawrence and Weber, 2008, 6). The Stakeholder Theory is defined as “corporation serves a higher purpose- to provide value to society” (Lawrence and Weber, 2008, 6). These two theories are dependent on the Company’s goal. The company needs to decide to be an ownership company or a stakeholder company. The Carlson Company can choose either to benefit their company or their stakeholder. If the Carlson Company decides to abandon the hotel project in Costa Rica, then they will keep most of their stakeholders. Stakeholders are essential to the company. The Stakeholders will be the employees, managers, executives, stockholders, customers and suppliers (Lawrence and Weber, 2008, 9). Stakeholders can affect a company through voting, economically, politically, legally and informational (Lawrence and Weber, 2008, 7). Another benefit towards picking this option is that the company won’t break the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism

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