Promotional Needs And Value Of Google

1960 Words 8 Pages
Promotional Efforts and Value
Offering value to customers is essential to entrepreneurs and firm managers. For the customer to be ready to pay, he or she must get value from a business sector offer. There are different elucidations of what is meant by customer value. The term may mean low cost, accepting what is wanted, getting quality for what is paid, or accepting something consequently for what is given. Customer value is a customer superficial inclination for and assessment of those product traits, property exhibitions, and outcomes emerging from usage that encourages accomplishing the customer 's objectives and in use purposes circumstances. Google as a trendsetter of Google Chromecast strives to see precisely what value means to their
…show more content…
That is a case of making more value. On the other hand, better value depends on extending a current value. However, rather than expanding the amount, you improve the quality. In particular, Google Chromecast can make better value with an adjustment in effect, power, or application. Making better value with effect basically implies conveying an all the more capable punch behind the value that you right now have. To make better value through effect, Google will have to change the outcome, the impact of an advantage that it’s offering …show more content…
Kotler and Keller (2016) state some reasons for investing in corporate social responsibility, to name a few:
a) Companies need to differentiate themselves. Companies with civic virtues will be preferred.
b) Companies need a decision framework for facing daily requests for sponsorships, improved health coverage, injury prevention, environmental protection, and community contributions.
c) Employees, investors, and partners will be more motivated and loyal. If Google continues to follow the suggestions to be ethical in their actions, follow the appropriate laws set forth, engage in correcting their mistakes for the consumers and hold themselves responsible for any issues and correct them, they can become successful in social responsible marketing. Since its founding, Google has been firmly committed to active philanthropy and to addressing the global challenges of climate change, education and poverty alleviation (Google,

Related Documents