Chipotle Social Responsibility

Corporate Social Responsibility (CSR) is a concept integrated in an economic model that focuses in the obligation that a company carries with society. A socially responsible company should be able to reduce its negative impact on society while increasing its positive effects on it. One possible way to categorized these responsibilities and see them graphically, is by using the Pyramid of global CSR and performance. The base of the pyramid and possibly one of the most important aspects in a healthy economic responsibility policy, states that the economic responsibilities of business are to produce goods and services that society wants at a price that perpetuates the business and satisfies its obligations to investors. For example, multibillion dollar tech-giant Google, …show more content…
Legal responsibilities of a company can be described as obeying local, state, federal and relevant international laws. These laws can cover the range of requirements. For Google, this could be following privacy laws that protect the integrity of the users or even tax return. A different aspect in the pyramid is the ethical responsibilities that a company follows as a moral code. Companies do the efforts to do what global stakeholders expect them to do. For example, most products used by Chipotle are organic and from a better quality than the competition. Even though the company is not obligated to use organic products this creates an appeal to consumers, improving their sells. Finally the top of the pyramid is composed by the philanthropic responsibility that companies carry. Furthermore, stakeholders as well as shareholders find attractive ethic codes from companies because they can relate to them while it creates a different product for the consumer. For example, Google’s “Don’t be Evil” obligates, to certain extent, to Google’s chair to take moral decisions based on this slogan. This creates a sense of connection between stakeholder and company at the same time that it is helping the world