Corporate Ethics Of Apple

1616 Words 7 Pages
Apples’ Corporate Responsibility and Marketing Strategies
Mouad Nouidei
Strayer University

Corporate Responsibility

Some of the main levels in business for consumers are corporate social responsibilities and business ethics. A lot of businesses now a days come across different questions from patrons and stockholders regarding the company’s ethical and social responsibility (Munson, 2014). Business ethics can include anything from the way the company hires or how a company can make their claims in advertising (Munson, 2014). Businesses depend on their employees who represent the business in public and on their customers, to represent a trustworthy image that is joined together with the goals and objectives in the company
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The reason for these innovations from Apple is to slow down the competition in the smartphone markets (Shaunghnessy, 2014). Apple is moving in other directions in launching many new projects enhancing the company platform to enable more people to build business around Apple, for example new television adventures with iBeacons (Shaunghnessy, 2014). Apple believes in innovation every day which takes lots of confidence and even luck (Shaunghnessy, …show more content…
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