Ben & Jerry's

Company Background: Burt Baskin and Irv Robbins established Baskin-Robbins (BR) in the United States of America to capitalize on the American’s love for ice cream by providing tasty products of the highest quality. In fact, BR was the first ice cream company to sell ice cream in scoops! Baskin-Robbins is owned by the Dunkin’ Brands, the same company that owns Dunkin’ Donuts. Currently, Dunkin’ Donuts play a much larger role in Dunkin’ Brands, representing $7.4 billion of $0.3 billion in sales…

We created a candy bar that is flavorful, original and unique. In our ad we effectively compared Snickers to our Chocolate Explosion candy bar. We think our product effectively reached to all age groups and audiences. When people tasted our product, an overwhelming majority liked our Chocolate Explosion better than Snickers. Our candy bar is also much more natural and tastes better than any other candy bar at the store. In our attempt to show the unity that this candy bar brings to people we…

Introduction Ben & Jerry’s growth within the US has plateaued. Even though sales are in a good place, net profits are declining steadily and market share is decreasing. With much of the distribution channels in the United States exhausted, it is clear that any new growth must come from international sources. Efforts to expand into other countries have failed in the past, but we are optimistic about stimulating growth by entering the Japanese market. There are three available options to enter…

company, Ben and Jerry’s, buys their milk from local farms that sell raw milk to St. Albans, Vermont at the St. Albans Cooperative Creamery where everything began (Ben and Jerry’s Inc., n.d.). At the creamery the milk is separated into condensed skim milk and heavy cream. After that the contents are shipped by tanker truck to St. Albans and Waterbury Vermont factories. Upon arrival, the milk and cream are then pumped into storage silos and kept cold until ready to transform into Ben and Jerry’s…

in the recruitment of much-needed talent at the high level. The value of Coherence: Despite the issues, Ben & Jerry’s were particular about their core values and relied on them for their progress and growth. They showed conscious efforts to stick to their beliefs and make progress. Ben and Jerry’s coherence premium:  Developing the capabilities:  Doing what they do best: Ben and Jerry’s continued relying on the “superpremium” category of the ice creams for their major sales as they were…

With over 40 different flavors and continuous additions, Ben and Jerry’s has become one of the leading competitors in the industry. The company is well known for their social responsibility. Because of this, the company has three main missions, the first is the responsibility of the product, the second is the responsibility of the economic level of the company, and third the responsibility of the social environment. They are all equally important to the company and even though at times they…

Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Homemade Ice Cream Inc., decided to be a values-led business with a “commitment to employees, the Vermont community, and social causes in general” (p.265). However, a reputation is built upon actions rather than statements, therefore Cohen and Greenfield must follow through on their promises in all circumstances to build their desired reputation. Unfortunately, financial hardship created a multitude of opportunities for the independent…

right back. Watch from behind the trees.” Nancy then proceeded to walk to the front steps of the impressive house. When she knocked, almost immediately a maid answered the door. Betty and Ben couldn’t hear a word that was being said, as they were at least half of a mile away. “Momma, who’s house is this?” Ben curiously asked. “We don’t know, baby. We’re just getting some more food for us.” Betty kept a close eye on her sister. After the maid left the front door, a burly man with blonde,…

indicators, markets recently soared to all-time highs based on speculation that Japan plans to inject helicopter money into its economy to combat the country 's deflation. This best-guess prognostication was fueled by former Federal Reserve chairman Ben Bernake 's dramatic visit to meet with Japanese leaders to discuss stimulus packages and helicopter money according to a report posted on Zerohedge.com. Helicopter money, which is also called direct debt monetization, is a controversial economic…

arth Island Journal, Autumn 2015, Online. The Earth Island Journal’s cover is a striking contrast of black and white with the white creating a native woman with a tree and a tower in the background as she leans over a stream. The title of the issue is stated in large, bold, red letters: “Return to the Native” above that title is the name of the publication in white. The bold contrast of black, white, and red on the front page shows signs of attracting readers that are passionate in their cause…