and worship services

Six main approaches to positioning strategy are positioning by technology, quality, price, distribution, image and service (cf. Bingham, F. G., Gomes, R., Knowles, P. A., Business Marketing, 3rd ed., p. 204-205). Positioning strategy consist a lot of aspects which focus on product features, and its benefits, so it can be a very crucial marketing decision which have a…

its various products and services for all categories of customers. The most important findings from the survey are ATM’s hits are less but can be improved. There is still a market that has not been covered by Kotak Mahindra Bank, i.e. the NHI client and big bungalows and apartments. Many who have been associated with Kotak Mahindra Bank and its service they are happy to associate with it. Advertisements and freebies can be used to attract more customers. The services what Kotak Mahindra…

The product can be intangible or tangible as it can be in the form of services or goods. The products of STO are the consumer goods, staple foods, pharmaceuticals items, electronics items, home appliances, pain and industrial machinery, insurance services and petrol etc. The advantage STO is having is that they provide the products for the all areas of life. The company must ensure to have the right type of products/services that is in demand for your market. So, during the product development…

Great Expectation is a novel that explores growth in its protagonist Pip. An influential character on his development is Wemmick who works as a clerk at Mr Jagger’s office. The significance of this essay is to explore how Wemmick’s personality influenced a positive change in pips character and how Dicken’s uses Wemmick to illustrate the concept of a gentleman. Wemmick prides himself in his split personality between work Wemmick and home Wemmick. Work Wemmick is cold and brutal he does this to…

1. Background Beo Lurnett is one of the top advertising agencies in Malaysia. As an award winning agency, Beo Lurnett is known for its fast-paced working environment and long working hours to meet the clients’ demands with the best-quality of work. Due to the stressful working environment and the long working hours, Beo Lurnett has been dealing with a high turnover rate since a long time ago. On top of that, the use of the company’s resources such as electricity generally increases when the…

Strengths: 1. The largest online retailer in the world. 2. Superior quality services and products 3. Cost leadership strategy 4. Using superior logistics and distribution systems 5. Globally recognition with customer base of around 30 million people Weaknesses: 1. Lacks…

Introduction SMRT is Singapore premiere multi-model land transport provider. It provides service such as rail, bus and taxi operation, advertising and engineering services. SMRT corporation ltd was incorporated on 6 March 2000 and was listed on the Singapore Exchange on 26 July 2000(Our business.2016). The SMRT main source of revenue comes from the Mass Rapid Transit (MRT) and Light rail transit, as it has a network of 142 stations across the island and is still under expansion as it is…

VIETNAM Case Study Submitted By: Sonal Suresh CHANDWANI M2 – IBME Table of Contents Foreword 3 Positive aspects of Vietnam 3 Vietnam- Culture, Tradition and Language 5 Intimidations for investing in Vietnam…

Saran Kumar and Dhivya (2014) discusses the study is basically framed by implementing customer based brand equity model in Maggi noodle. This study mainly focused before the banned period of Maggi noodle and how customer’s attitude of brand loyalty is a measure of the attachment that a customer has with a brand. So, this study will help to identify their loyalty level of Maggi noodle with six dimensions (Salience, performance, imagery, judgment, feeling and resonance) of CBBE model. This author…

Advertising is a means to communicate a product, service, or idea to a target audience. Companies use a variety of advertising forms: television, radio, newspapers, magazines, internet webpage's, and word of mouth to send their message to the consumer. Companies use advertising to try to convince the target audience their product is what the consumer needs or is better than what is currently in use or is invaluable for everyday life. The focal point of most advertisements is the product that the…