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    Ndb Bank Case Study

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    1 Task 1 1.1 1.1.1 Introduction to the National Development Bank PLC( NDB) The National Development Bank PLC ( NDB Bank) is a banking as well as financial institution of Sri Lanka, NDB is headquartered in Colombo, Sri Lanka (at No 40, Nawam Mawatha, Colombo 2). NDB begun its operations in1979 as a state-owned development of finance institution. NDB was set up by Sri Lanka Act No 2 of 1979 as “National Development Bank of Sri Lanka” In January 1979 as a wholly state owned institution. In 1993…

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    Introduction The father of business consulting, Peter Drucker, once said that a business enterprise’s purpose is to create a customer by using two main business functions being marketing and innovation. Walter Strathmeyer, an intellectual German biochemist who founded Biostrath, articulated the brand’s positioning as a leading household name in the pharmaceutical and supplement industry, using the basic functions of marketing and innovation. In this critique, I discuss how Biostrath garnered…

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    Jco Doughnut Case Study

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    Many companies are competing in two things, service and goods. They need to manage innovation, quality, service, speed, and cost competitiveness. The important things make for satisfaction their customer, so they will come back again to buy their product. In this era, many businesses are competing strictly, especially in food and beverage, so that make people need to find a creative and innovative business. Jco doughnut is an international product that serve as simple as another doughnut. Jco…

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    Porter’s Five Forces Model helps business people understand the relative attractiveness of a company and the company’s competitive pressures. The Porter’s Five Forces including buyer power, supplier power, threat of substitute products or services, threat of new entrants and rivalry among existing competitors. The buyer power of Tesco Malaysia is quite high. This is because when items have small differentiations and more standardized, it will lower the switching cost and causes client to…

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    A) List of Markets that satisfy our success criteria Finland Germany Austria USA Sweden B) Decision We have decided to concentrate our research on Germany and Finland which present the greatest potential . 1.Germany a ) Social factors:- Increased consumer interest in premium coffee such as Nepresso, which is an easy preparation and has a premium taste . Caffè Vergnano is clearly selling in this path which is a great point for the brand . b) Competitive Landscape :- The competitive…

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    With more than 80 years of rich heritage in India, Hindustan Unilever Limited (HUL) is considered one of the largest company of Fast Moving Consumer Goods in the country. It has a rich history, with an eye always on growth. The company believes in values which has helped its business grow and sustain in the competitive market. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to create a positive…

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    Warby Parker Case Study

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    Chapter 1: Basic Concepts of Strategic Management (Warby Parker) 1. Describe the strategic approach pursued by Warby Parker in selling eyewear. Warby Parker has created their business due to the real need of lower income people and students to obtain a high quality eyewear, therefore they have chosen an innovative way to sell their product direct to customers online with lower price. Warby Parker’s strategy is to eliminate other parties’ involvement which leads to additional costs and…

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    Differentiation is another strategy which HSBC may be able to implement into their business. This strategy adds perceived value to a product, it is essential for HSBC to identify who they are targeting with the new strategy. For example, if it was to implement the high technology causing problems for a generation of people using the banks, then the strategy would be aimed at the people ages 60+ (HSBC, 2016). Differentiated strategy is about understanding the consumers’ willingness to pay for a…

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    Mega Bean Case Study

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    Based on the research we did, Mr. Mega Bean Marketing is advised to improve their product marketing since the major weakness of the company is promotion. They should utilize the promotional strategies in order to improve the company’s brand popularity and sales performance. They should carry out promotional activities through advertising in particular media such as newspapers, magazines, radio, television and social media. Besides that, company also have to appoint promoters to promote their…

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    Banglalink Case Study

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    telemarketing which uses Tele callers, who call on the telephone to sell directly company's product or services.…

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