Banglalink Case Study

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Introduction:
Banglalink started its journey back in February, 2005 and was 1st known as Sheba Telecom which was a joint venture company with the merging of a Malaysian company. September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US $60 million. In April, 2011 Orascom sold 52.92% of their shares to telecom. It is a Norwegian-Russian telecom firm. Right now Banglalink has 29.45 million subscribers and market share of 25.47%. Banglalink is aware about the society and they always keep doing something for the betterment of the society. Telesales is a type of telemarketing which uses Tele callers, who call on the telephone to sell directly company's product or services.
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They are the ones responsible for building the brand’s image and ensuring that the Banglalink stripes are always at the top of mind of their target audience. (Banglalink BD, 2015) “Banglalink understands people’s needs best and will create and deliver appropriate commination services to improve people’s life and make it easier” All the Banglalink family members have one thing in common a passion to serve. They want to go that extra mile, so that the customers can have the best possible service. Banglalink believes that teamwork is their greatest asset. …show more content…
Bonus talk time offer pre-paid and post-paid unlimited SMS offer. Banglalink arrange concert in Independence Day, Mother Language Day, Valentine’s Day, Pohela Boishak. Banglalink sponsor many local and international sports events for their marketing. Banglalink very careful to their customer satisfaction. Banglalink wants to their customer satisfaction. They divide their offer in many classes for many kinds of people. They have many types of package for customer. Banglalink Desh, Ek Rate, Rong, Ek Rate Darun and many other packages. They give special offer for their special customer. Their special offer is Banglalink Priyojon Program. Banglalink launches Priyojon program when customer earn and redeem points to enjoy wonderful gift. Priyojon Boishakhi offer, Priyojon partnership program with many other brands. Banglalink inspire brings new features for postpaid subscriber with remarkable low monthly line rent and call rates, along with the lots of FNF numbers and many other services and

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