CHAPTER – 4 DATA ANALYSIS AND INTERPRETATION
TABLE NO 1: PREMISES/VISUALLY APPEAL OR NOT
4.1 TABLE SHOWING THE PREMISES/VISUAL APPEALING OF THE KOTAK MAHINDRA BANK.
COMPETENCY RATING NO. OF RESPONDENTS PERCENTAGE
Satisfied 50 50%
Neither satisfied nor dissatisfied 30 30%
Dissatisfied 20 20%
Total 100 100%
ANALYSIS:
In this table 50% of the respondents are satisfied with the premises of the bank and 30% are neither satisfied nor dissatisfied with it and 20% feels dissatisfied with the premises as compared with others. INTERPRETATION: The above graph shows that the company …show more content…
The awareness and perception of Kotak Mahindra bank is good due to its various products and services for all categories of customers. The most important findings from the survey are ATM’s hits are less but can be improved. There is still a market that has not been covered by Kotak Mahindra Bank, i.e. the NHI client and big bungalows and apartments. Many who have been associated with Kotak Mahindra Bank and its service they are happy to associate with it. Advertisements and freebies can be used to attract more customers. The services what Kotak Mahindra Bank Ltd provides suits all the categories of customers which are liked by them and suits them the best. Kotak Mahindra provides the best interest rate in the market i.e 6% From the survey it is found that the customer wants credibility from the bank. Kotak is more active in branding by events and activities. Core services have a large positive connection with the overall brand of bank. Core service is the basic service provided by the bank like saving accounts and current account. Customer association towards these services is
TABLE NO 1: PREMISES/VISUALLY APPEAL OR NOT
4.1 TABLE SHOWING THE PREMISES/VISUAL APPEALING OF THE KOTAK MAHINDRA BANK.
COMPETENCY RATING NO. OF RESPONDENTS PERCENTAGE
Satisfied 50 50%
Neither satisfied nor dissatisfied 30 30%
Dissatisfied 20 20%
Total 100 100%
ANALYSIS:
In this table 50% of the respondents are satisfied with the premises of the bank and 30% are neither satisfied nor dissatisfied with it and 20% feels dissatisfied with the premises as compared with others. INTERPRETATION: The above graph shows that the company …show more content…
The awareness and perception of Kotak Mahindra bank is good due to its various products and services for all categories of customers. The most important findings from the survey are ATM’s hits are less but can be improved. There is still a market that has not been covered by Kotak Mahindra Bank, i.e. the NHI client and big bungalows and apartments. Many who have been associated with Kotak Mahindra Bank and its service they are happy to associate with it. Advertisements and freebies can be used to attract more customers. The services what Kotak Mahindra Bank Ltd provides suits all the categories of customers which are liked by them and suits them the best. Kotak Mahindra provides the best interest rate in the market i.e 6% From the survey it is found that the customer wants credibility from the bank. Kotak is more active in branding by events and activities. Core services have a large positive connection with the overall brand of bank. Core service is the basic service provided by the bank like saving accounts and current account. Customer association towards these services is